The new Starfield Anseong, the second joint venture between Taubman Asia and Shinsegae Property, opened today in Anseong, Gyeonggi Province, South Korea. The one million square foot, modern shopping, entertainment, and dining destination is Taubman Asia’s fourth successful development project. It will serve as the primary mall for Anseong, one of the fastest-growing areas of South Korea. This press release features multimedia.
The new Starfield Anseong mall in Anseong, Gyeonggi Province, South Korea Starfield Anseong is nearly 100 percent leased, with over 90 percent of tenants open, and is expected to be fully occupied by year-end. The mall is anchored by Shinsegae Factory Store, E-Mart, Toy Kingdom, and successful entertainment concepts, including Aquafield, Sports Monster, and Megabox, an upscale cinema. Starfield Anseong also offers 280 of the most in-demand fashion, dining, and entertainment concepts. In response to the global pandemic, the mall has implemented a wide variety of enhanced safety protocols in accordance with legal requirements.
“Starfield Anseong represents the best of the collective expertise of Shinsegae Property and Taubman Asia,” said Paul Wright, president, Taubman Asia. “We are pleased to offer this impressive assortment of retail, dining, and entertainment experiences to customers in Gyeonggi.” “Starfield Anseong will serve customers in the southern region of Gyeonggi and will meet the high expectations of the local residents following the successful opening of Starfield Hanam and Starfield Goyang,” said Young-rok Lim, president, Shinsegae Property.
“With a high priority on customer safety, we are certain our customers will experience a true shopping theme park previously unseen anywhere in the region. Starfield Anseong’s diverse offerings such as children’s education, entertainment, and food and beverage facilities, which have proven popular in other Starfield facilities, have been strengthened and together with other popular brands making their regional debuts, are all gathered in one place.” Shopping & Dining Starfield Anseong’s wide variety of prominent international brands includes Zara, Nike, Uniqlo, H&M, Vans, COS, Guess, Adidas, BMW, Patagonia, Camper, Polo Ralph Lauren, Lacoste, West Elm, and Under Armour.
Popular national brands such as SPAO, Genesis, Beanpole, Studio Tomboy, Jaju, Casamia, Wonder Place, and Hanssem are also featured. Approximately 100 of the mall’s brands are the first store of the kind in this region of Greater Seoul. The mall has dedicated 113,000 square feet to dining options, including Gourmet Street’s eight restaurants and the Eatopia food court featuring 21 unique food kiosks, optional outdoor seating, and views of the neighborhood park. City Market, anchored by No Brand Supermarket, offers 15 additional casual dining options, a deli, and nine specialty food concepts that include a wine shop, a butcher, and a bakery.
Other dining destinations include Sanghaeru, Tokkijung, Lobster Bar, No Brand Burger, and Mansukjang. Entertainment & Experiences Starfield Anseong offers many entertainment options and experiences, including a 48,000 square foot Megabox cinema with seven screens, a 28,000 square foot Sports Monster sportsplex with everything from rock climbing to basketball, and a 98,000 square foot Aquafield indoor/outdoor water park and spa. Concepts focused on children’s entertainment includes Champion 1250X and Sang Sang Sketch Play.