ShopBack, the one-stop lifestyle platform that powers smarter purchase decisions, officially enters the offline space with the introduction of ShopBack GO. Launched in partnership with Visa and Mastercard, ShopBack GO enables users to earn between five to 10 per cent cashback on top of their existing card rewards at over 400 F&B brands concentrated in selected areas.
With ShopBack GO, F&B partners will gain access to ShopBack’s existing base of over one million Singaporeans via its mobile app. The first-of-its-kind offline discovery and rewards platform in Southeast Asia fills the performance marketing gap in the ecosystem with zero disruption to business operations and consumers’ payment habits.
“For the past four years, our core business model has succeeded in delivering cost-effective marketing for ecommerce merchants while delighting users with cashback for their online purchases,” said Vincent Wong, Country Head of ShopBack Singapore. “We have now replicated the experience offline with ShopBack GO, an omnichannel retail solution for offline merchants and rewards platform for users.”
Partnering over 400 F&B brands from local favourites like Tiong Bahru Bakery to international establishments like Paradise Group, ShopBack GO rides on Singapore’s vibrant food scene to encourage wider adoption of cashless payment via Visa and Mastercard.
ShopBack GO launches with a higher density of F&B brands in four areas: One-North, Buona Vista, Holland Village and Tanjong Pagar. The first three locations were selected for convenience in proximity to the office, allowing the start-up to conduct quick experiments with F&B brands in the area, while Tanjong Pagar gives ShopBack a flavour of the Central Business District crowd’s appetite.
“Food is a part of Singapore’s DNA and Singaporeans increasingly love to dine out. Based on Visa’s data, the number of dining transactions have increased more than 30 per cent year-onyear and dining spend makes up almost 20 per cent of total card spend for Singaporeans. This partnership with ShopBack in launching ShopBack GO will drive more consumers to use digital payments for their dining purchases. More importantly, it encourages more merchants to accept electronic payments and also show their willingness to adopt digital payments. This is important as Singapore moves into a more digital and smart nation city,” said Kunal Chatterjee, Visa Country Manager for Singapore & Brunei.
“Seven in 10 consumers are looking to find offers for their dining experience. We believe ShopBack GO’s reward-based model will appeal to the foodie in many Singaporeans who love a great deal for good food. Given how frequently local consumers dine out, solutions such as these will also go a long way to drive behavioural change towards a wider use of cashless payments in Singapore,” said Deborah Heng, Country Manager, Mastercard Singapore.