Skip to content
Food

Shopee starts selling fresh foods online in Malaysia

By Sarah ChenMalaysia
1 min read
vietnam vegetable
vietnam vegetable

Shopee Malaysia has launched a fresh food grocery delivery service, including vegetables, seafood, and poultry.

Ian Ho, regional MD of Shopee, says Malaysia’s e-commerce market is in a hyper-growth stage. “For us, that means it is not time to slow down. We are identifying more areas to tap into, such as the fresh segment, to create a more dynamic online shopping and selling environment. We aim to empower and drive inclusive economic growth by working directly with fishermen and farmers in rural Malaysia for this project,” he said.

Fresh foods will initially be available in the Klang Valley area of Greater Kuala Lumpur in a pilot program before Shopee Malaysia rolls the service out nationwide.

The e-commerce company is partnering with local brands including Fresh Tap and Fish Club, the latter of which will sell fish from Pontian fishing village, vacuum-packed and blast frozen immediately after scaling and filleting to maintain freshness.

Orders from Fresh Tap and Fish Club bought via Shopee Malaysia will be delivered within one to three days.

Lees ook:

AdvertisementAdvertise with usMobile 320×100

Tags

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Store operations · Malaysia

    Store operations in Malaysia

    How to staff, schedule and run stores in Malaysia, including labour realities, festival peaks and the standards that actually get audited.

    Asia Market Guides · 8 min read

  • E-commerce · Malaysia

    E-commerce in Malaysia

    Which platforms matter in Malaysia, how buyers pay, why cash on delivery still shapes the economics, and what a delivered order really costs.

    Asia Market Guides · 9 min read

  • Store operations

    Store opening checklist

    A phased checklist covering legal, fit-out, systems, stock, staffing and launch, written for opening a store in an Asian market where permits and landlord ap…

    Retail Toolkit · 9 min read

  • E-commerce

    Omnichannel fulfilment

    Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and wher…

    Retail Operations · 11 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready