The renowned Siam Paragon, positioned at the heart of Bangkok, Thailand, solidified its reputation as the leading destination for luxury watches following the enormous success of Siam Paragon Bangkok Watch Week 2025.
Founders, proprietors, and top-tier executives of globally recognized watch houses journeyed to Bangkok for the six-day event, which attracted a large population of affluent individuals, discerning collectors, and watch aficionados from Thailand and across the globe.
“Siam Paragon Bangkok Watch Week 2025 achieved remarkable success as the inaugural watch festival of its kind in Southeast Asia,” stated Thanaporn Tantiyanon, MD of Siam Paragon’s business unit. “This event’s triumph proves that today’s market is seeking more than mere transactions. It’s about crafting unique moments and extraordinary experiences, which is exactly what Siam Paragon Bangkok Watch Week 2025 offered both brands and participants.”
The event, which took place from September 23 to 28 at Siam Paragon, brought together over 30 of the world’s most distinguished luxury watch brands, including A Lange & Söhne, Bianchet, Bulgari, Breitling, Bovet, Boucheron, Cartier, Chopard, Franck Muller, Grand Seiko, Girard-Perregaux, H Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Jaquet Droz, Laurent Ferrier, Louis Erard, Omega, Panerai, Piaget, Tag Heuer, Tiffany & Co, Van Cleef & Arpels, Ulysse Nardin, Vacheron Constantin, and Zenith.
In the array of experts present, Wei Koh, a globally recognized authority in the watchmaking industry, stood out as a significative figure. The founder and editor of Revolution magazine, Koh regaled audiences with his personal journey and innovative insights on timepiece creation during The Symposium, which featured presentations from executives of prominent watch Maisons.
Tantiyanon noted that the event marked a historic moment as the most prestigious and wide-ranging watch festival ever hosted in Southeast Asia. It attracted a variety of audiences, including collectors, investors, brands, maisons, and passionate enthusiasts. With its positioning as the region’s sole horology event set to become a regular feature on the international watch calendar, Siam Paragon Bangkok Watch Week 2025 set itself apart.
The Siam Paragon Bangkok Watch Week 2025 captivated enthusiasts with The Exhibition, a unique display of prized timepieces valued at over THB 1 billion (US$31 million). The collection showcased more than 15 watches, featuring gems like the Patek Philippe Calatrava Salmon Dial, circa 1944, and the Audemars Piguet Master02, limited to only 250 pieces worldwide. The Bvlgari Fenice Octo Roma Secret, a unique masterpiece valued at over THB 23 million ($712,000), was a standout piece.
The event also provided a prime platform for global and regional launches of remarkable timepieces from leading Maisons. Chopard unveiled the LUC XPS Urushi Naga Limited Edition, Louis Erard introduced the Le Régulateur Louis Erard x Vianney Halter Thailand Edition, and Grand Seiko presented the Spring Drive UFA Violet Dawn, among others.
What was the significance of Siam Paragon Bangkok Watch Week 2025?
Siam Paragon Bangkok Watch Week 2025 was a historic event. It was the first watch festival of its kind in Southeast Asia, attracting watch enthusiasts, high-net-worth individuals, and industry experts globally.
What brands were present at the event?
The event brought together over 30 of the world’s most prestigious luxury watch brands. These included globally recognized names like Bulgari, Cartier, Jaeger-LeCoultre, Omega, Tiffany & Co, and many others.
What unique features did the festival offer?
The festival offered enthusiasts The Experience, where they could explore innovative creations and exclusive activities presented by world-renowned brands. The Exhibition, a showcase of exceptional timepieces valued at over THB 1 billion (US$31 million), was another key feature of the event.
