Siam Piwat Company Limited—the operator of Siam Paragon and Siam Center—together with Muang Thai Life Assurance Public Company Limited, Kasikornbank, and Advanced Info Service Public Company Limited, sends happiness during Chinese New Year to welcome the lucky year by launching a special campaign “The Siam Prosperous Chinese New Year 2016” to boost spending during the festival and to attract local shoppers and international tourists to the shopping centers where they enjoy shopping for propitious items as well as fashion and lifestyle ones from leading brands in Siam Paragon and Siam Center. Moreover, the two shopping centers are offering a blow-out sale with up to 80% discount while giving customers a chance to win Siam Ang Pao (red envelope) and many other prizes totaling over 7.5 million baht.
These special promotions are available from 3 February to 13 March 2016. Siam Paragon also holds a special activity “Siam Paragon The Prosperous Chinese New Year 2016”, allowing its visitors to witness the magnificence of a Hong Kong-based rare-to-see performance “The Magic of Seven Animals of the Gods” by “Lok Chee Fu”—the old performance troupe renowned for over eighty years. The official opening of the event is schedule on Thursday, 4 February 2016 at 17.30 hrs at Parc Paragon. The performance is open to the public with free of charge from 5 to 8 this February, one session a day at Parc Paragon from 17.00 hrs onward.
Miss Chanisa Kaewruen, Deputy Managing Director for Marketing Events and Business Relations, Siam Piwat Co., Ltd., says, “Every year during the Chinese New Year festival sees a big increase in spending. Siam Piwat has been investing in activities and promotions in order to boost sales in the first quarter. As seen previously, we are constantly holding activities to celebrate many occasions from the New Year festival to Children’s Day and upcoming Chinese New Year and Valentine’s Day. Each of the previous activities attracted the attention of many Thai shoppers and foreigners, allowing the lively economic atmosphere and boosting sales.”
Chanisa continues, “The Chinese New Year festival marks the celebrations of Chinese New Year and the ASEAN Economic Community (AEC). Siam Paragon and Siam Center consequently mount “The Siam Prosperous Chinese New Year 2016”, the first campaign with a budget of over 7.5 million baht to have special activities and promotions. This is to create atmosphere which will then persuade consumers, both Thai shoppers and foreign tourists into spending more—making the economy flow—on fashion products, clothes, accessories, gold jewelry, IT products, food products to name but a few. The Chinese New Year festival is the festival which has the biggest spending of the year, allowing an immense amount of money spent each year. This festival manages to attract more tourists—especially the ones from China, Hong Kong, Taiwan, Singapore and South Korea—to the shopping centers than ever. These tourists of Chinese descent are almost 50 percent of the number of foreign tourists who enjoy visiting the two shopping centers. At the same time, this Chinese New Year marks the first year when the ASEAN Economic Community has been officially effective. More Asian people of Chinese descent from different countries joining in the AEC are expected to travel and spend in Thailand.”
The promotional campaign to welcome this Chinese New Year includes a parade of full-on promotions that feature a chance to win grand prizes. Simply spend every 2,000 baht in the two shopping centers, get one lucky-draw coupon to have a chance to win several special prizes worth over 7.5 million baht. The biggest prizes include gold bullion worth 1 million baht with a quota of one, Royal Barge Suphannahong’s propitious piece of craftsmanship made of 99.9% yellow gold by Prima Art, with a quota of two, as well as eight propitious trees made of 99.9% yellow gold by Prima Art with a quota of twenty. Customers with top spending of the week instantly win The Scarlett Clinic’s Golden Ratio Body Contouring course worth 100,000 baht with a quota of twenty four. Plus many privileges from the participating credit cards.
Last but not least, the campaign allows customers to go on shopping thanks to “Siam Chinese New Year Sale”—the sale which offers up to 80% discount on items from leading brands from 3 to 14 February 2016. Special Siam Ang Pao, aka Siam red envelopes, are also given away to win many prizes such as gift vouchers from shops, discount cards and complimentary vouchers from service shops in the two shopping centers. These Ang Pao are available from 6 to 8 February 2016 for any customer who shops in Siam Paragon and Siam Center. Very special to Siam Paragon’s customers only on 8 February, spending of 300,000 baht instantly gets TWG Hamper Set worth 10,000 baht with a quota of ten.
Enjoy shopping with the promotion “The Siam Prosperous Chinese New Year 2016” in celebration of Chinese New Year from 3 February to 13 March 2016 in Siam Paragon and Siam Center.