Aupen, a luxury bag brand from Singapore whose designs have been sported by renowned personalities like Taylor Swift and Selena Gomez, is eager to unveil its debut fine jewelry collection. This exciting event, scheduled for Saturday, is happening in collaboration with the French fashion powerhouse LVMH.
The upcoming collection features exquisite pieces, adorned with gold and diamonds. These intricate designs are deeply influenced by the life experiences of Aupen’s founder, Nicholas Tan. Tan, a former Southeast Asian Games swimming gold medalist and a Harvard graduate, founded Aupen with a vision to create products that resonate with his personal journey.
The successful collaboration with LVMH has been facilitated by LVMH Metiers d’Art, a creative initiative under the umbrella of the LVMH group.
The new jewelry line will be exclusively available on Aupen’s website, and this launch will be accompanied by the re-release of select bags from the brand’s archives. One of these iconic designs includes the Joy bag, recently made popular by American actress and singer, Selena Gomez.
Established in November 2022, Aupen is known for its asymmetrical leather bag designs that pay homage to the beauty of life’s imperfections. The brand’s design ethos revolves around minimalistic and authentic styles, with a strong emphasis on superior craftsmanship.
The manufacturing process of Aupen’s products involves top-tier facilities. The hardware is produced at the Paris-based Jade Groupe, while the handbag leather is sourced from Tanneries Roux, a company known for its specialization in calfskin.
Aupen has captured the attention of global celebrities. Taylor Swift, the American billionaire singer, was seen with an Aupen Nirvana bag in August 2023. Other stars like Emily Blunt, Jennifer Aniston, and Ana Taylor-Joy have also been photographed with Aupen products.
What is the inspiration behind Aupen’s new fine jewelry collection?
The collection draws inspiration from the life experiences of Aupen’s founder, Nicholas Tan, a former Southeast Asian Games swimming gold medalist and a Harvard alumnus.
Where can consumers purchase the new jewelry line from Aupen?
The fine jewelry collection will be exclusively available on Aupen’s official website.
Who are some of the celebrities seen with Aupen products?
Well-known celebrities seen with Aupen products include Taylor Swift, Selena Gomez, Emily Blunt, Jennifer Aniston, and Ana Taylor-Joy.
