Singtel has launched a new service offering subscriptions to digital newspapers and magazines at discount rates, and with unmetered access to their content.
The Singtel Newsstand service will at launch offer Singapore’s largest newspaper the Straits Times, as well as international publications including the Wall Street Journal, TIME and Fortune Magazine.
The titles will be offered at discounts of up to 20% off regular rates, and Singtel postpaid customers will be able to access online articles, podcasts and videos from the publications without drawing on their data allowances.
Singtel said it plans to add other publications including the New York Times, the Economist and the Financial Times in the coming months.
The operator will also offer postpaid customers the option to sign up for print subscriptions to the publications and be charged via their monthly mobile bill.
Singtel has partnered with Samsung to offer a free three months subscription to Singapore customers who purchase Samsung devices from Singtel from now until mid next year.
Singtel vice president of mobile marketing Diana Chen said the new initiative reflects the fact that the operator’s customers are increasingly using their mobile devices to access news and current affairs daily.
“With Singtel Newsstand, we make premium news content from the world’s top publications more affordable and accessible than ever before,” she said.
