Skechers opening more outlets in Singapore
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Skechers Singapore has accelerated its expansion plan in the city despite the Covid-19 situation.
Since July, the footwear brand has rolled out five new stores in the territory, taking its store count to 30, employing 40 additional staff to man them.
While many retailers are struggling to remain commercially viable during the Covid-19 crisis, and some closing stores, Skechers’ is bucking the trend. One of the latest victims of Covid-19 in Singapore is fashion retailer Topshop which has announced it will quit all its physical stores in the city and move entirely online.
“It is without a doubt (that) in the retail industry, it is quite challenging,” VP at Skechers Southeast Asia, Zann Lee, told Channel News Asia. “This is a good time for us to actually enter into a market with good locations.”
Besides expanding its physical presence, the brand is also developing its own online store as shoppers are shifting to online shopping. Although opening its own e-commerce store may seem like a late response to Covid-19, Skechers is already selling its products online via third parties such as Shopee or Lazada.
Questions & Answers
Q.How many new stores has Skechers Singapore opened recently and what is their total store count now?
How many new stores has Skechers Singapore opened recently and what is their total store count now?
Skechers has opened five new stores in Singapore since July. This expansion has brought their total store count in the territory to 30, despite the ongoing challenges of the Covid-19 situation.
Q.How has Skechers' recent expansion affected its workforce in Singapore?
How has Skechers' recent expansion affected its workforce in Singapore?
The recent expansion by Skechers Singapore has led to the employment of 40 additional staff members. These new employees are needed to manage the newly opened stores, increasing the brand's presence in the city.
Q.Why does Skechers' VP for Southeast Asia believe this is a good time for expansion?
Why does Skechers' VP for Southeast Asia believe this is a good time for expansion?
Zann Lee, VP at Skechers Southeast Asia, believes this is a good time to enter the market with good locations. The retail industry is challenging, which may present opportunities for securing desirable sites.
Q.Does Skechers sell its products online, and what are its current online strategies?
Does Skechers sell its products online, and what are its current online strategies?
Yes, Skechers already sells products online through third-party platforms like Shopee and Lazada. They are also currently developing their own dedicated online store to adapt to shifting shopper preferences towards e-commerce.
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