SM Home, the popular home and living subsidiary of Philippine retail giant SM, is set to unveil its freshly redesigned Makati flagship store this week. This debut also marks the commencement of a wider overhaul of SM Home’s retail format.
The Makati branch is the pioneer location to be revamped under SM Home’s novel framework, with plans to apply the same blueprint to SM Home Aura and SM Home Megamall stores in the near future.
The redesigned stores feature a meticulously reconfigured layout, segmenting the store into dedicated zones for kitchen, dining, living, bedroom, bathroom, storage, laundry, cleaning, and a gift registry. This restructure aims to offer a streamlined, efficient shopping experience for customers.
Janice Yang, Business Unit Head at SM Home, emphasized that the modifications extend beyond mere aesthetic enhancements. These changes include thorough product curation, brand identity revamp, and a comprehensive transformation of the overall in-store experience.
The innovative concept keenly blends core household essentials with more “aspirational products”. This fusion allows customers to make everyday purchases and more significant, higher-value investments within a single retail environment.
Yang added, “We are rebuilding SM Home, starting with Makati, because Filipinos deserve a home store that is built for real life.” This statement resonates with SM Home’s commitment to offering its customers a retail experience tailored to their real-life needs and preferences.
With over 70 nationwide locations, SM Home aims to gradually extend this novel retail format to its other stores nationwide.
What is the new store layout of SM Home’s redesigned stores?
The newly designed stores are divided into dedicated zones for kitchen, dining, living, bedroom, bathroom, storage, laundry, cleaning, and a gift registry.
What changes were made in the SM Home’s store redesign?
The redesign includes a complete overhaul of the store layout, product curation, brand identity revamp, and an overall transformation of the in-store experience.
What is the objective behind SM Home’s store redesign?
SM Home aims to offer Filipinos a home store experience that is built for real life, combining everyday household essentials and higher-value aspirational products in a single retail environment.
