As a result of Instagram’s dominance, Snapchat is no longer growing – the platform has actually started losing daily active users. Parent company Snap is aware of this and, in order to boost interest in the platform, will soon introduce a big new feature.
According to a report by Cheddar, Snap will announce a new mobile gaming platform – codenamed “Project Cognac” – on April 4 at a Los Angeles summit for content and developer partners. The new platform will be integrated seamlessly into Snapchat and should feature a number of third-party games designed to work specifically within the app.
In terms of what games can be expected, no titles have been confirmed yet. However, the company does appear to be developing some in-house offerings. Snap is said to be working with gaming giant Tencent on some exclusive titles and it also acquired gaming studio Prettygreat last year – an employee at this studio is behind both “Fruit Ninja” and “Jetpack Joyride.”
The new games will provide an extra revenue stream for Snap, something that should please investors. At the moment, though, it’s unclear how the company will choose to monetize the games. Snap could either implement a variety of in-app purchases or rely solely on advertising. Alternatively, the social media giant could choose a combination of both.