Southeast Asian online used car trading platform Carsome has launched its new Carsome Experience Centre in Kuala Lumpur.
The move signals the opening of the firm’s B2C segment, introducing a highly digitized and transparent car-purchasing process, aimed at addressing consumer distrust when buying second-hand cars. The firm works to enhance trust and assurance throughout the industry’s supply chain in the areas of sourcing, financing, retailing, and after-sales services.
“We want to create an end-to-end trusted experience for consumers when it comes to buying used cars,” said Carsome co-founder and CEO Eric Cheng.
“Our Car Purchase Preference Survey showed that 70 percent of car buyers want detailed information on car condition; 60 percent appreciate an extended warranty; and 40 percent value test drive experience and money-back guarantee.”
The firm offers a one-year warranty and five-day money-back guarantee on selected vehicles. The service also features a home-delivery option. Test drives take place in a controlled setting from the Experience Centre.
“Carsome’s B2B business has solved a persistent issue for used-car dealers when it comes to sourcing inventory,” said Cheng. “With the launch of our B2C segment, we are now creating a new customer-acquisition channel for our partner dealers to remarket and sell more cars through our extensive marketing reach. This is an exclusive, value-added service to our partner dealers, who can now list their cars on Carsome website for free.”
