Spanish fashion label Desigual is set to launch in India. The firm is being introduced to the territory by local retail group Tablez, which is first taking the brand online via Myntra before nationwide openings of physical stores next year. Six stores are planned for top-category cities before openings in multiple tier-2 cities.
“It gives us immense pleasure to bring the international fashion brand Desigual to India,” said Tablez MD Adeeb Ahamed in a Fibre2Fashion report “The brand’s clothing exudes a character that is unique, which helps people express themselves and be the most authentic.
“Desigual’s characteristic vibrant designs with a flamboyant splash of colors has a huge potential in the Indian market,.”
“India is a market whose values are very similar to Desigual’s,” said US and CEEMEA VP Asia Pacific Jordi Balsells. “It’s also a young market that is growing and displays great potential. We believe very strongly in India’s potential in the coming years.”
Desigual operates in nearly 90 countries via 10 sales channels. It is among several leading global brands being introduced to the territory by Tablez, which currently operates more than 70 outlets globally, with plans to expand to 300 outlets by next year.