Spotify is set to introduce its music video feature to premium subscribers in the United States and Canada. This new beta feature will allow users to seamlessly transition between audio and video with a simple touch. Although the feature is currently in the beta testing stage with a limited song catalog, it represents a significant leap by Spotify to match its rivals.
After successful trials in nearly 100 different international markets last year, Spotify has decided it’s time to grant North America access. Starting today, Spotify Premium subscribers in the US and Canada may notice a new feature in the app that enables them to view music videos directly.
Here’s how to experience it:
On your iOS, Android, desktop, or TV device, launch the Spotify app. Play a track that supports the new feature (works from artists such as Ariana Grande and Tyler Childers are included). Tap “Switch to Video” to effortlessly transition from the audio track to the official music video. To revert to background listening, tap “Switch to Audio.”
Despite being in the beta testing stage, not all songs currently have a video available. However, Spotify assures its users that the video catalog will rapidly expand. For now, the selection consists of a curated list of popular and newly-released hits.
This feature is viewed as Spotify’s attempt to compete with YouTube Music’s seamless audio-to-video switching feature, which has been a standout aspect since its inception. By introducing this feature, Spotify is directly challenging one of the few areas where Google’s platform was distinctly superior.
The introduction of music videos is not only about keeping pace with YouTube. Apple Music also offers an extensive library of high-definition music videos. For quite some time, Spotify appeared somewhat static compared to these vibrant, multimedia-rich rivals. By incorporating video into the main feed, Spotify is evolving from a mere music player to a comprehensive entertainment hub.
It undoubtedly feels long overdue to many users. It seemed rather peculiar to have to switch to YouTube to watch a music video when already paying for a music subscription. The implementation of a “Switch to Video” button that retains your spot in the song feels slick and precisely how it should function.
What is the new feature in Spotify?
Spotify is introducing a new feature that allows Premium subscribers to watch music videos directly within the app.
How does the new Spotify video feature work?
Users can effortlessly switch between audio and video with a simple tap. They can simply play a track and tap “Switch to Video” to transition from the audio track to the official music video, and tap “Switch to Audio” to revert to background listening.
Is the new Spotify video feature available for all songs?
Not all songs currently have a video available as the feature is still in the beta testing stage. However, Spotify assures its users that the video catalog will rapidly expand.
