Inditex brand Stradivarius has opened its own online store in China to complement its existing online store on T-Mall.
Stradivarius, a sister brand to Zara, has 65 bricks & mortar stores in China. The direct site went live last month, less than six months after the brand made its T-mall eCommerce debut in the world’s most populous country.
A formal launch event took place at Shanghai’s Union Building, dubbed “The Event Paper: Asia edition”. From its rooftop terrace, the guests were able to enjoy stunning views of the Bund, the Chinese financial capital’s most cosmopolitan district.
The party was attended by international top model Liu Wen and Cate Underwood, the star of the brand’s FW15 collection campaign.
