An event celebrated in Shanghai’s Union Building provided the backdrop for presentation of Stradivarius’s new website in China, which reinforces the brand’s e-commerce presence in this market. Stradivarius gained an initial foothold in the Chinese e-commerce market last April when it launched online sales via the T-Mall platform, on which the rest of the Inditex Group’s brands are also represented. Just eight months later, on 8 September, Stradivarius direct online sales platform, www.stradivarius.cn, went live, adding to the chain’s network of 65 stores in China.
The Shanghai event, dubbed “The Event Paper: Asia edition”, took place on the top floor of the Union Building, a neo-renaissance building dating to 1916. From its rooftop terrace, the guests were able to enjoy stunning views of the Bund, the Chinese financial capital’s most cosmopolitan district.
The party was attended by international top model Liu Wen, the leading lights from the Asian press and it girls from all over the world. Moreover, Cate Underwood, the star of the brand’s FW15 collection campaign and DJ, took care of the music. A dedicated event report can be downloaded from the Stradivarius website.