European men’s fashion brand Suitsupply has opened its 100th international store, in Boston, and plans to expand in Asia.
Founded in 2000 as a vertically integrated, direct-to-consumer brand that offers customers high-quality menswear at attainable prices, Suitsupply already has stores in Hong Kong and Singapore.
While the brand started as a webstore, it soon after expanded into brick-and-mortar. It created spaces where customers could feel the brand’s products and have alterations made while they waited.
“People are drawn to Suitsupply because of the energy and flair we bring to tailoring,” says Suitsupply founder/CEO Fokke de Jong. “They want to experience our brand and product both in person and online.”
While no specific details were revealed about which Asian markets are a priority for the company, it is thought to favour a push in greater China.