Regis Corporation is set to bring its hair salon chain Supercuts to the Indian market via a master franchise agreement with Ravissant Style Private Limited, a subsidiary of Ravishing Style.
Ravishing Style, an existing franchisee of Supercuts locations in the US, plans to open at least 100 salons in India within the first five years. The company also eyes further expansion through exclusive sub-franchising rights across Northern and Western India.
Neeru Jain Wadhwa, CEO, and Alok Wadhwa, president of Ravishing Style said Supercuts will offer a “differentiated customer experience”, with a comprehensive salon experience including expert haircuts, masterful colouring, highlights, hair spa treatments, rejuvenating facials, nail services, professional makeup application, and exclusive Indian bridal services.
Matthew Doctor, president and CEO of Regis Corporation, described the agreement as an important milestone in the company’s growth strategy.
“India, a market full of long-term growth potential, is primed to experience the first large-scale, US-based salon brand in the country,” Doctor added.
Regis Corporation is a leader in the haircare industry, franchising or owning 4863 locations as of June 30. Aside from Supercuts, which currently has more than 2000 stores across the US, the company’s brands include SmartStyle, Cost Cutters, Roosters and First Choice Haircutters.