Worldpay, Inc. a global leader in payments, has been selected by Supernova, a growing eCommerce company providing innovative health, beauty and fitness products, to help them improve user experience and drive global expansion across its four major brands: BodyBoss, Sand & Sky, SkinnyMint and Coco & Eve.
To support its growth, Supernova needed an experienced partner to help it manage the complexities of trading cross-border and enhance fraud protection on high value products. Worldpay is helping Supernova by providing a single integration point for credit and debit cards, and other alternative payments; including online payment gateway; fraud, risk, and treasury management services.
By using Worldpay’s payment pages, Supernova has access to the world’s most popular payment methods in over 30 languages – all of which may be used across multiple devices to increase online conversion. The innovative retailer now offers more than 10 popular alternative payment methods to its consumers, including Alipay, UnionPay, JCB, POLi, SOFORT, and iDEAL – with plans to switch on even more payment options in future.
Since selecting Worldpay, the lifestyle brand has seen online conversion rates increase from 72% to 95%, along with a significant uplift in cross-border sales. This was achieved by matching the innovative retailer’s company presence in different markets, to Worldpay’s global network, allowing them to quickly and seamlessly route payment transactions across country borders.
Alex Ostrowski, Co-founder at Supernova said, “We are an ambitious company firmly focused on providing the very best products and services to enhance the lives of our customers across the world. We needed a payments partner who would support our growth plans and understood our customers, who could deliver the best possible purchasing and aftercare experience, regardless of where they are shopping. Worldpay allows us to offer a growing number of emerging payment options, which helps our customers buy our products and allows us to provide a consistently personalised shopping experience in all the markets we operate in.”
Phil Pomford, General Manager for Asia-Pac, Global Enterprise eCommerce at Worldpay said: “We are delighted to be working with Supernova, a fast growing and exciting lifestyle brand, to provide reliable and efficient cross-border online payments across its brand portfolio. Having a single payment provider makes international expansion quicker and simpler for global businesses, and the breadth of payment methods and currencies we offer removes the complexities of trading overseas. We look forward to continuing this partnership and supporting Supernova as the business goes from strength to strength.”
