Swift & Moore, a beverage distributor, has recently formed a collaboration with Otter Craft Distilling (OCD). As part of this new alliance, Swift & Moore will be taking over the nationwide distribution of the Sydney-based distillery’s variety of small-batch spirits.
In addition to taking over the distribution, Swift & Moore will also relocate some of its spirits production to Otter’s Marrickville facility. This strategic decision is designed to enhance Swift & Moore’s impact in the high-end spirits category, a segment that continues to experience growth in both retail and on-site sales channels.
Established in 2015, Otter Craft Distilling produces a selection of Australian vodka, gin, and whiskey. The company has built a reputation for its small-scale, hands-on production methods. All their products are made in controlled quantities directly on-site. This collaboration provides the brand with access to Swift & Moore’s comprehensive national sales and logistics network.
“OCD represents the creativity and quality that consumers are growing more interested in when it comes to craft spirits,” observed Michael McShane, CEO of Swift & Moore. He further noted, “This partnership allows us to introduce their exceptional products to a larger audience and persist in driving growth and customization in the premium spirits category.”
Swift & Moore manages a collection of numerous beverage brands, comprising both local and international producers. The company has gradually shifted its focus towards premium spirits as a key aspect of its growth strategy.
The partnership started immediately, with OCD products being incorporated into Swift & Moore’s national distribution system well before the holiday trading season.
What products does Otter Craft Distilling produce?
Otter Craft Distilling makes a selection of Australian vodka, gin, and whiskey.
What is Swift & Moore’s growth strategy?
Swift & Moore has gradually been focusing more on premium spirits as a significant part of its growth strategy.
How will the partnership benefit Otter Craft Distilling?
The partnership will give Otter Craft Distilling access to Swift & Moore’s comprehensive national sales and logistics network, helping the brand expand its reach.
