Introducing three new international travelers and social media influencers – Chinese actress Ni Ni (倪妮), Japanese model Chiharu Okunugi (小椚 ちはる) and American photographer Bill Gentle – the campaign weaves their personal adventures, stories and photographs throughout the T Galleria by DFS experience this season.
Launching on August 3, T Galleria by DFS will debut a three-part video series exploring the travels and tales of each influencer while also highlighting some of the luxury products that are signature to DFS. “We’re continually inspired not just by the destination, but by the journey itself,” said John Gerhardt, Senior Vice President, Creative Branding Direction, DFS Group. “Ni Ni, Chiharu and Bill bring that experience to life, capturing how when we travel, our stories and memories intertwine with the photos we take and the items we bring home.”
The episodic campaign will debut three videos beginning in August detailing the stories of the three stars. The first episode, debuting on August 3 and featuring Gucci Bamboo Eau de Parfum, follows Chinese actress Ni Ni as she reflects on one of her favorite places in Asia, the Singapore Botanic Gardens, and how even when filming on the busy streets of Hong Kong or Shanghai, even just a hint of fragrance can transport her back that peaceful, personal place.