Tag: ads

Retail Asia24/07/2019
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6min0
Facebook issued an update on its Civil Rights Audit today and notes that the platform now bans messages that praise, support or represent white nationalism and white separatism. The report adds that Facebook posts should be banned even if those exact terms are not used. This would be done by picking out certain “hate slogans and […]

Retail Asia05/06/2019
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3min0
Google has just announced that it will soon start pushing out more ads on mobile to make it easier for Android and iOS users to find information about the products they want to purchase. The so-called Discovery ads will be rolled out to all advertisers globally later this year, as a new way to reach people […]

Retail Asia14/05/2019
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4min0
A successful Android app developer with over half a billion installs to its credit is having its apps removed by Google from the Play Store. DO Global, based in China, has had 46 apps erased from Google’s Android app storefront after an investigation conducted by BuzzFeed found serious issues with the apps. Before Google started taking action […]

Retail Asia24/04/2019
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5min0
Amazon has launched another key part of its business in the Australian market – it’s advertising products. Amazon Advertising, the part of the company that offers display and video ads and an online tool to programmatically buy ads, launched in Australia on Friday, according to a company blog post. This gives businesses a way to reach […]

Retail Asia14/03/2019
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3min0
The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]

Retail Asia11/10/2018
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2min0
Australian operator Telstra has secured an A$17 million ($12.3 million) contract with fleet operator P2P Transport to provide connectivity for a mobile digital advertising solution. Telstra will provide access to its mobile and IoT network and its digital media capabilities to support the project to provide advertising on 900 P2P vehicles as they travel throughout the […]

Retail Asia10/10/2018
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4min0
The integration of analytical and data-driven technologies with AI and Blockchain can help businesses better understand customers’ behaviors, habits, interests, and needs. Thus, direct advertisements are easy to access consumers at the right time and the right situation, experts say. “Blockchain can be a game changer when it comes to marketing. The technology will create […]

Retail Asia30/04/2018
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1min0
Facebook will this week begin demoting news feed posts from people and pages that use clickbaiting to get greater reach. In what it describes as an effort to promote more meaningful and authentic conversations on the platform, Facebook staff have detected different types of clickbaiting – or in social media lingo, “engagement baiting” – to […]

Retail Asia14/09/2017
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3min0
Catch Group’s first foray into the world of TV advertising has cost the e-commerce company millions, as it looks to bolster its brand awareness ahead of the imminent arrival of Amazon. It’s first TV campaign, which has been airing for two-weeks, is part of a long-term marketing play to first establish Catch’s new marketplace image […]

Retail Asia12/05/2017
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4min0
Regional rankings place Vietnam as the second-most at risk country from harmful content in Southeast Asia. Video advertisements in Vietnam, mostly on YouTube, are a serious threat to brand safety, and the second most dangerous in Southeast Asia after Indonesia, according to global technology and data company Integral Ad Science (IAS). Indonesia’s video ads were […]

Retail Asia13/04/2017
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8min0
‘Between Nivea’s ‘white is purity’ ad and Pepsi’s ‘Black soda matters’ ad, I think it’s time to open my ‘Ask a Black person’ consulting firm.’ Recent high-profile advertising missteps by Pepsi and skin-care company Nivea underscored anew Madison Avenue’s awkward relationship with racial diversity at a time when the United States is becoming less white. […]


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