Tag: Advertising

Retail Asia20/11/2023
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3min0
Citing its sources, Axios says that Apple has stopped advertising on the platform for the second time since Elon Musk purchased Twitter. This time the decision to stop spending ad money on what is now known as “X” came after Musk endorsed an antisemitic conspiracy theory that was posted on the site. 164 Jewish rabbis and […]

Retail Asia29/08/2023
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5min0
Deliveroo today announced the launch of its new advertising platform, Deliveroo Media and Ecommerce, in Hong Kong. From now, brands will be able to advertise to Deliveroo customers with relevant offers across its app, on Deliveroo’s website and as part of social media, email and push notification campaigns. For the first time, advertising is planned […]

Retail Asia13/09/2021
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5min0
Ad Standards has found that McDonald’s Australia breached rules for distinguishable advertising, as set out in the Australian Association of National Advertisers (AANA) Code of Ethics, Section 2.7. The breach occurred in an Instagram post by @southaussiewithcosi, which featured a man, woman and two children in matching McDonald’s pyjamas and holding McDelivery bags. Andrew ‘Cosi’ […]

Retail Asia14/03/2019
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3min0
The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]

Retail Asia21/01/2019
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2min0
Korea’s antitrust watchdog said Tuesday that it has fined Toyota Motor Korea 817 million won ($729,000) for deceptive advertising of its RAV4 sport utility vehicle (SUV). Toyota Motor Korea advertised that its RAV4 obtained a top safety pick in five test categories, including the driver’s side small overlap front and roof strength, from the U.S. […]

Retail Asia11/10/2018
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2min0
Australian operator Telstra has secured an A$17 million ($12.3 million) contract with fleet operator P2P Transport to provide connectivity for a mobile digital advertising solution. Telstra will provide access to its mobile and IoT network and its digital media capabilities to support the project to provide advertising on 900 P2P vehicles as they travel throughout the […]

Retail Asia10/10/2018
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4min0
The integration of analytical and data-driven technologies with AI and Blockchain can help businesses better understand customers’ behaviors, habits, interests, and needs. Thus, direct advertisements are easy to access consumers at the right time and the right situation, experts say. “Blockchain can be a game changer when it comes to marketing. The technology will create […]

Retail Asia14/09/2017
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3min0
Catch Group’s first foray into the world of TV advertising has cost the e-commerce company millions, as it looks to bolster its brand awareness ahead of the imminent arrival of Amazon. It’s first TV campaign, which has been airing for two-weeks, is part of a long-term marketing play to first establish Catch’s new marketplace image […]

Retail Asia07/03/2017
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3min0
Some major brands in Việt Nam had to stop advertising on the world’s largest online video site, YouTube, when these brands’ advertisements were linked to clips containing poor content. According to information from the Authority of Broadcasting and Electronic Information under the Ministry of Information and Communications, the authority received official dispatches from Vietnam Airlines, […]


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