Tag: Aerie

Retail Asia14/03/2019
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2min0
Global apparel retailer American Eagle is boosting its Aerie lingerie brand, with plans to open 60 to 75 stores this year. The strategy, which coincides with rival brand Victoria’s Secret’s declining sales and series of store closures, involves both standalone locations and side-by-sides with American Eagle, predominantly in Texas and California. The company currently operates 1055 […]

Retail Asia19/12/2018
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2min0
US retailer L Brands has agreed to transfer full ownership and operations of its Canadian-headquartered La Senza lingerie brand to a Regent LP affiliate. Upon completion, the private equity investor will assume La Senza’s debts and all future considerations for the brand. The deal is part of L Brands’ efforts to focus on its core […]

Retail Asia18/10/2018
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9min0
Inside the Aerie pop-up shop in Soho, the body positive, post-Victoria’s Secret message that has become the brand’s calling card since it released its first photoshop-free campaign in early 2014 is perfectly packaged up and displayed on walls covered in bralettes or one-piece bathing suits. “No Retouching. No Makeup. No Problems,” reads one sign, next to […]

Retail Asia08/12/2017
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5min0
Third quarter American Eagle results may be mixed, but they point to a company that is holding its own in a challenging market. There are, however, some negative numbers, such as the erosion on the bottom line, that signal the company has much more work to do before it can claim to be back to […]

Retail Asia25/05/2016
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4min0
Victoria’s Secret parent L-Brands has kicked off its new fiscal year with a reasonable set of numbers. However there is a distinct softness to the total growth rate which is significantly down on the last quarter even against a fairly reasonable prior year comparative. Same store sales growth has also halved since the end of […]


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