Bacardi

Retail Asia23/05/2023

Luiz Schmidt will take over as Managing Director of Bacardi in Australia and New Zealand after more than two years in Panama working as Regional Marketing Director for Bacardi in Latin America and the Caribbean. A University of Technology MBA graduate and FMCG marketing specialist with over 20 years of international experience, Schmidt will lead […]

Retail Asia04/04/2023

Bacardi has announced the launch of its new Bacardí Caribbean Spiced rum, which is said to be the brand’s first premium spiced aged product. The aged rum-based spirit is created with pineapple, coconut, vanilla, and cinnamon. To create the Caribbean Spiced rum, Bacardi’s process uses both a heavy-aged rum base which provides the bold smoky flavors of […]

Retail Asia17/09/2021

BACARDI_Real_Rum_Canned_Cocktails_Variety_Pack_Flavors_Small-1280x670.jpg

Bacardi has launched a new RTD, Bacardi Mojito, which comes in a 250ml can with an ABV of 4.8 percent and 114 calories per serve. The RTD is made using Bacardi Carta Blanca Superior White Rum along with all-natural flavors and real ingredients and the calories are kept down thanks to the use of natural […]

Retail Asia17/12/2019

Bacardi-launches-Exceptional-Cask-Series-in-Asia-DF-1280x853.jpg

Bacardi Global Travel Retail has launched a glittering Aberfeldy pop-up store in partnership with Ever Rich Duty-Free at Taiwan’s Taoyuan International Airport. The pop-up store will run until the end of February, during what is the region’s peak holiday travel time. The Aberfeldy store features two global-travel-retail-exclusive single malts, the Aberfeldy 16yo and Aberfeldy 21yo, […]

Retail Asia15/05/2018

Bacardi Global Travel Retail announces the launch of the Exceptional Cask Series – a collection of ‘extremely rare, superlative’, aged single malt bottlings – hand-picked from the distilleries for Aberfeldy, Aultmore, Craigellachie, Royal Brackla and Glen Deveron. Bottled in small quantities, the new series comprises a limited number of extraordinary Single Cask, Double-Cask and Small Batch […]

Retail Asia09/05/2017

Stephanie MacLeod, Malts Master and Master Blender for John Dewar & Sons, describes Craigellachie 31 Year Old as “beautifully balanced, smooth and rich” Bacardi is making highly limited stocks of its popular Craigellachie 31 Year Old single malt whisky available on allocation in travel retail. Visitors to Bacardi Global Travel Retail’s stand (D10) at next […]

Retail Asia06/02/2017

Bacardi Global Travel Retail is aiming to build the presence of Dewar’s whisky in Malaysia with a two-month shopper engagement activation at Kuala Lumpur International Airport (KLIA). The pop-up John Dewar & Sons Fine Whisky Emporium features the travel retail launch of Craigellachie Speyside single malt in two age variants: 13yo and a travel retail-exclusive […]

Retail Asia29/01/2017

Bacardi Global Travel Retail is running a major Chinese New Year (CNY) campaign at 11 airport and border crossing locations in six countries across the Asia Pacific region, in a three-month campaign running to March. Highly prominent CNY branded activations are now running at airport locations such as: Shanghai and Beijing airports with Sunrise; at […]

Retail Asia14/07/2016

Bacardi Global Travel Retail has unveiled the largest permanent merchandising installation of The John Dewar & Sons Fine Whisky Emporium in Hong Kong. The company has partnered with Chinese duty free retailer Sky Connection and sister company Anway for the opening at the Free Duty store inside Hong Kong MTR Lo Wu station. The station […]

Retail Asia11/04/2016

Bacardi has made several personnel changes to its Asia Pacific Global Travel Retail (GTR) division. The company said late last week that Irving Holmes Wong, formerly regional director of Asia Pacific for Bacardi GTR, would take on the newly-created role of managing director for Bacardi Greater China (domestic), from a base in Shanghai. He will be replaced by Vinay Golikeri, […]

Retail Asia12/03/2016

Bacardi Global Travel Retail (BGTR) has announced the appointment of Vinay Golikeri as regional director Asia/Pacific. Golikeri will be based in Hong Kong and report to BGTR managing director Mike Birch. Part of BGTR since 2011, as marketing director, he led the company’s strategic drive to premiumise its portfolio and brought to market several innovations. […]

Tag: Bacardi

Bacardi Australia appoints Luiz Schmidt as new MD

Bacardi launches its first premium spiced liquor

Bacardi launches ready-to-drink Mojito cocktail

Bacardi launches Aberfeldy pop-up store at Taoyuan International Airport

Bacardi launches Exceptional Cask Series in Asia DF

Bacardi to showcase highly limited Craigellachie 31 Year Old

Bacardi builds Dewar’s presence in Malaysia with pop-up Whisky Emporium

Bacardi kicks off major CNY promotion in Asia Pacific

Bacardi targets Hong Kong-China commuters with John Dewar emporium

Bacardi shuffles Asia Pacific Travel Retail pack

Bacardi GTR appoints Golikeri as regional director Asia Pacific