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Retail Asia10/04/2019

Swiss watch brand Baume & Mercier lands in Singapore and Malaysia today under a new distribution deal with FJ Benjamin. The company has inked an exclusive three-year distributorship for the watches, with a two-year extension possible based on certain conditions. FJ Benjamin will manage daily operations, sales and support, as well as set up communications […]

Retail Asia21/05/2018

Luxury goods group Richemont has launched a new watch brand, Baume, offering trendy time pieces priced in the hundreds rather than the thousands of dollars to lure young people away from their smartphones for reading the time. Swiss watchmakers have seen sales improve recently, after a prolonged downturn, but are struggling to reach young people who wear […]

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Tag: baume

Baume & Mercier lands Both in Singapore and Malaysia

Richemont launches a new product to target millennials