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Retail Asia14/03/2019

South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and money collecting even the smallest souvenirs that remind them of their favorite pop […]

Retail Asia03/12/2018

Popular all-girl K-pop group Blackpink has been appointed Shopee’s first regional brand ambassador. The appointment is timed to coincide with Shopee’s 12.12 birthday sale, which has embarked on a two week promotional campaign. The planned deals include discounts of up to 80 per cent for the one-day-only promotion. To draw attention to the sale day, […]

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Tag: Blackpink

South Korean K-pop merchandise sales surge to US$132 million

Blackpink is now Shopee brand ambassador