Retail Asia13/06/2016
4min0
Bebe Stores has entered into a joint venture with Bluestar Alliance to take over its global marketing and store operations, including in Asia. Bluestar, a privately owned brand management company founded in 2006, has paid US$35 million to Bebe Stores for its minority stake in the new company. Until now, Bluestar has managed a plethora […]