brand loyalty

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Retail Asia26/11/2016

Global loyalty-marketing agency ICLP has found that consumer brand loyalty to retailers has dropped to a record low in Hong Kong. A mere 1 per cent are “devoted” to their preferred retail brands, an ICLP survey shows. The company surveyed 750 consumers in Hong Kong to rate their relationship experiences with friends, loved ones and […]

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Tag: brand loyalty

Consumer brand loyalty at record low