Retail Asia23/05/2019
1min0
Alibaba’s rise to the top resulted from growing its brand value by 59%, year-on-year, to $141 million. In the past five years, Alibaba has outperformed the WPP/Kantar Top 100 overall, with its brand value climbing 136%, compared to the Top 100’s 92% rise. Alibaba’s number-one spot for 2019 “reflects the growth of a brand which […]