brooks brothers

Retail Asia10/07/2020

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Brooks Brothers have filed for bankruptcy in the US, the latest US retail victim of the Covid-19 pandemic. However, analysts are confident the struggling apparel retailer will find a buyer, and the brand will endure along with a scaled-down store network. Brooks Brothers have in recent years invested substantially in stores in Hong Kong. Inside […]

Retail Asia15/10/2018

Brooks Brothers, the oldest clothing retailer in the U.S., selected Manhattan Associates Inc. (NASDAQ: MANH) to improve contact centre operations and deliver a seamless omnichannel shopping experience for customers worldwide. New York-based Brooks Brothers is deploying Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 […]

Retail Asia06/06/2018

Iconic American brand Brooks Brothers has revealed it plans to reposition retail efforts in China, a market which currently ranks third in revenue value behind the U.S. and Japan. In a recent visit to China, Brooks Brothers CEO Claudio Del Vecchio said he would like Chinese consumers to be reintroduced to the US heritage men’s […]

Retail Asia16/05/2016

Classic American menswear retailer Brooks Brothers has opened a flagship store at Bangkok’s Gaysorn Shopping Centre, to be followed by more outlets in the city. The new Brooks Brothers Thailand store’s interior features a finished wood floor, with shelves stocking garments of various checks, plaids, gingham and stripes. Brooks Brothers produced seersucker as early as the […]

Retail Asia26/10/2015

Brooks Brothers Group, America’s oldest retailer, and Walton Brown Group, have signed a 10 year joint venture to market the brand in Greater China. A 50/50 joint venture company has been established which will launch in January 2016 for an initial period of 10 years. It will take over the management of Brooks Brothers’ existing […]

Retail Asia23/06/2015

Hong Kong listed attire retailer Dickson Ideas says it won’t be renewing its licence to promote the US menswear model Brooks Brothers. Dickson, which has the licence for Hong Kong, Macau, China and “different designated territories in Asia” says the choice was reached “by mutual settlement”. Brooks Brothers Worldwide will enter into an settlement with […]

Tag: brooks brothers

Brooks Brothers enters Chapter 11, seeks buyer

Brooks Brothers Selects Manhattan Active Omni to Elevate Global Omnichannel Commerce

Brooks Brothers reveals China retail rebrand

Brooks Brothers Thailand opens Bangkok flagship

Brooks Brothers, Walton Brown seal China JV

Dickson, Brooks Brothers to half