BTS

Retail Asia25/05/2021

Hybe, the entertainment company behind Kpop superstars BTS, is to launch three more BTS pop-up stores across four Asian cities after success in Bangkok. The company said it will roll out the album-themed stores in Manila, Taipei and Singapore this year, due to the increasing demand for BTS merchandise. Following the launch in Bangkok earlier […]

Retail Asia26/02/2020

South Korean electronics giant Samsung and BTS the K-pop superband, have entered a global collaboration to market smartphones. Samsung will first work with BTS for the boy band’s global contemporary art initiative, “Connect, BTS,” before expanding their collaboration to other areas, according to the officials. Connect, BTS is a global initiative spearheaded in collaboration with […]

Retail Asia14/03/2019

South Korea’s K-pop merchandise market is booming, reaching KRW 150 billion (US$132 million) last year. Led by the recent global fame of BTS, K-pop’s popularity has expanded far and wide, and a growing number of fans are enthusiastically spend their time and money collecting even the smallest souvenirs that remind them of their favorite pop […]

Retail Asia22/01/2019

Coca-Cola launched BTS-themed bottles as part of its “Share a Coke” campaign on Monday. The bottles come in seven different designs – each one representing a member of the K-pop boy group – with inspirational messages referencing the group’s song titles. This year, the special Coke bottle labels read in Korean “Your spring day is today,” “I’m […]

Retail Asia09/01/2019

Toy retailer Mattel has announced a comprehensive, worldwide licensing agreement with popular South Korean boy band BTS. The creative collaboration will debut the first-ever line of BTS fashion dolls this summer. Under a multi-category license with BTS under its label, Big Hit Entertainment, Mattel will create dolls, collectible figures, games, and more. The collaboration will […]

Retail Asia19/12/2018

Popular boy band BTS’s annual economic value is estimated at over 4 trillion won ($3.5 billion), making it more lucrative than a medium-sized company. The group’s annual production inducement effect, which refers to the value generated in related industries, is estimated at around 4.1 trillion won, according to a report by Hyundai Research Institute (HRI) released […]

Retail Asia28/11/2018

Global K-pop sensation BTS has been chosen as the face of Hyundai Motor’s new large Palisade SUV, which will premiere at the upcoming LA Auto Show. The carmaker said Tuesday that it has appointed the seven-member boy band as the global ambassadors for the vehicle. The group will introduce the car in a video to […]

Retail Asia14/12/2017

A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday. Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items, limited-edition postcards, posters and bag charms – all based on a set of characters created by K-pop boyband […]

Retail Asia27/08/2016

K-pop star Psy of Gangnam Style is one of several celebrities who will have eateries at the upcomingShow DC/YG Republique integrated food and entertainment complex in Bangkok. He will have a noodle house, while other Korean stars featured are singer Rain with After The Rain restaurant, and boy band BTS (Bangtan Boys) with Brick Cafe. […]

Retail Asia11/05/2016

Mobile platform Line Thailand has announced bold plans, targeting business uses. Part of Korea’s Naver internet service company, Line sees Thailand as its second-largest strategic market following Japan. Line Thailand MD Ariya Banomyong says the company aims to boost its presence not just as a mobile messenger but as a smart portal providing innovative and […]

Tag: BTS

BTS stores to pop up in four Asian cities

Samsung and BTS enter global marketing collaboration

South Korean K-pop merchandise sales surge to US$132 million

Love Yourself a BTS-themed coca cola

Mattel to launch BTS doll this summer

BTS adds 4 trillion won to the Korean economy

BTS to promote new Hyundai Palisade SUV

Line Friends to open Pop-Up stores in Seoul City

Pop-star eateries for Bangkok’s Show DC complex

Line Thailand expansion plans include business