customer loyalty

Retail Asia29/11/2018

Nearly two-thirds (63 per cent) of consumers in Asia will no longer shop with a retailer after just one poor customer experience. That is one of the conclusions of a research study conducted by unified commerce provider Tofugear in partnership with Rakuten Insight. Based on a survey of 6000 shoppers across 12 countries in Asia, the research […]

Retail Asia24/10/2018

A commissioned study conducted by Forrester Consulting on behalf of Collinson, a global leader in loyalty and benefits, reveals that the majority of organisations do not understand what is driving customer loyalty, and are therefore putting customer relationships and profitability at risk. Surveying decision-makers in organisations with revenue exceeding US$300 million, respondents graded their programmes […]

Retail Asia15/10/2018

Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result. While conventional wisdom says that people don’t like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important […]

Retail Asia12/12/2016

Though many consumers are currently lukewarm about their relationships with brands and retailers, three in four consumers in Singapore will buy more from retailers if they are better rewarded for their loyalty, a study conducted by ICLP finds. Out of 750 consumers surveyed, only 3 percent consider themselves to be devoted to their preferred retail […]

Tag: customer loyalty

Poor customer experience costs retailers in Asia

Two thirds of the company wrong in measuring customer loyalty

Uncertain reward will keep customer playing and buying: research

3 in 4 Singaporean consumers want more personalized retail rewards