De Beers

Retail Asia18/07/2018

Global diamond producer De Beers is looking to partner local retailers in smaller cities to boost sales which it claims grew at 100 percent last year. According to a PTI report: The company sells its diamond jewellery through 250 partnered retail stores in the country under the brand ‘Forevermark’. “There is a strong appetite for diamonds in […]

Retail Asia19/06/2018

De Beers Diamond Jewellers Hong Kong has launched a retail location, its fourth, in Kowloon. The 1000sqft store features bridal diamond jewellery including engagement rings and wedding bands, as well as high jewellery and iconic collections such as Talisman. The opening brings the chain’s global store count to 34. De Beers launched its retail chain […]

Retail Asia01/06/2018

After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its announcement yesterday that advancements in technology have now made it […]

Retail Asia29/05/2018

Forevermark, a luxury retail brand of jeweller De Beers Group, has unveiled a flagship store concept, Libert’aime by Forevermark, in Shanghai. At HKRI Taikoo Hui, the store marks the 1000th Forevermark location in China. The Libert’aime concept focuses on 420 million millennials in China through an omnichannel model, offering an assortment of diamond jewellery. The […]

Retail Asia14/06/2017

The International Institute of Diamond Grading & Research (IIDGR) has partnered with Japanese bridal-jewelry retailer I-PRIMO to provide it with polished grading reports. The De Beers-owned laboratory will grade diamonds showcased at all 68 I-PRIMO stores in Japan, with the aim of boosting consumer confidence, IIDGR said last week. The reports will use De Beers’ […]

Retail Asia27/03/2017

Anglo American’s diamond specialist De Beers has bought the 50 percent stake held by French luxury goods group LVM in De Beers Diamond Jewellers for an undisclosed sum, taking full ownership of the retail operation. Analysts said the joint venture no longer fitted LVMH’s strategy, while Anglo American, which has long dominated global rough diamond […]

Retail Asia28/12/2016

Diamonds may be a girl’s best friend, and that’s especially true of female millennials in China. According to diamond-producing giant De Beers SA, 68 percent of diamond jewellery sales in China ($6.78 billion in 2015) are driven by millennial women, many of whom are college-educated, not married and quickly cultivating a collection of the gems. Bloomberg […]

Retail Asia17/12/2016

Luxury brands need to use new technologies and offer experiences for their customers, the second Luxury Society keynote event in Shanghai has been told. UCO Cosmetics CEO Arthur Zhang told the event that the early-stage eCommerce model of simply providing a platform for selling products online is dead. He said key technologies being experimented and improved […]

Retail Asia15/03/2016

De Beers Group of Companies has launched its diamond brand Forevermark in Asia – with new partners in South Korea and Thailand. It is now available in more than 1700 outlets in 38 consumer markets. In South Korea, Forevermark Asia launched with licensee partner Golden Dew, which has started selling the brand in 11 of […]

Tag: De Beers

De Beers to focus on smaller cities in India for expansion

De Beers Diamonds expands into Kowloon

De Beers Sees The Light, Launches Lab-Grown Diamond Line

Forevermark diamonds opens Shanghai flagship

De Beers Inks Japan Retail Grading Deal

Diamond group De Beers buys out retail partner LVMH

Diamonds are China millennials’ best friend

How to grow for Luxury brands

Forevermark Asia launches in Korea, Thailand