Tag: decathlon

Retail Asia27/01/2022
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French sports retailer Decathlon named 45-year old Barbara Martin Coppola, a former executive at companies such as IKEA and Google, as its new global chief executive. Coppola will replace Michel Aballea, who had held the role since 2015, in mid-March this year, added Decathlon, which competes in France with companies such as Go Sport. Decathlon […]

Retail Asia26/01/2021
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DECATHLON, one of the world’s largest sporting goods retailers, and the National Basketball Association (NBA) today announced a new multiyear merchandising partnership that makes DECATHLON an official licensee of the NBA across Africa, Asia, Europe, the Middle East and Latin America and marks DECATHLON’s first partnership with a North American sports league. The partnership will […]

Retail Asia16/08/2019
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Decathlon India has opened its largest store yet at the DLF Mall of India. The French sports retailer’s new 3000sqft experiential retail outlet features dedicated activity and community zones for fitness and sports enthusiasts, as well as offering digital services such as self-checkout counter scan and a pay app for billing to improve the purchasing […]

Retail Asia04/07/2019
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French sports company Decathlon will open its third store in Hong Kong this Saturday, 15th June, in Tseung Kwan O as it continues its efforts to make sports accessible to the many in the city. The new Decathlon store in Sheung Tak Plaza, with 36,000 sq. ft (3,500sqm) in retail space and access to an […]

Retail Asia15/05/2019
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Decathlon Vietnam has opened its first store, at Vincom Mega Mall Royal City in Hanoi. Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of player. Prices meet the market for local customers, such as a VND63,000 (US$3) backpack, or a US$10 tennis racquet. Customers […]

Retail Asia08/02/2019
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3min0
French sports chain Decathlon opened its largest store in Singapore late last month, as the European retailer continues to build upon its popularity in the Asian market. Dubbed ‘Decathlon Singapore Lab’, the new experience store is located at Stadium Boulevard and covers 5,000 square metres of retail space, making it the biggest Singapore store. It […]

Retail Asia23/01/2019
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2min0
Sporting goods retailer Decathlon has opened a landmark 5000sqm retail space at Kallang’s Stadium Boulevard, its largest store in Singapore. Designated the Decathlon Singapore Lab, the outlet includes a running area with four different surface types – including a gravel hiking path – for in-store shoe testing. Robotic inventory monitoring and a conveyor belt that […]

Retail Asia21/12/2018
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Decathlon Japan will open its first full-sized store next year as the French sporting goods retailer continues its rapid global expansion. The Decathlon Japan debut will come just a few months after the company opened its first store in South Korea. The company has taken a careful, measured approach to Japan, launching a website in 2015 […]

Retail Asia27/09/2018
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The first Decathlon South Korea store has opened. The French-headquartered sports goods retailer is rapidly expanding its Asian footprint, last year opening its first store in Indonesia and in January planning its fourth Singapore store, a 5000sqm flagship. The new Decathlon South Korea store is takes up 7800sqm in Songdo, near Seoul. Its opening early this month coincides […]

Retail Asia20/06/2018
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International sporting brand Decathlon has announced the launch of its first store in Victoria, Box Hill South, today confirming the store will open in late November 2018. The brand is one of the world’s largest sporting retailers, often likened to the Ikea of sporting goods, and originates from France. With 1200 stores across the globe in […]

Retail Asia24/05/2018
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In a collaboration with national sports agency Sport Singapore (SportSG), sporting goods retailer Decathlon Singapore is preparing to open its biggest store yet. In Stadium Boulevard in Kallang, the Decathlon Singapore Lab will pioneer the use of technology like virtual simulations and augmented reality in Asian retail. The brand’s fourth outlet will cover about 5000sqm […]

Retail Asia18/12/2017
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Following its announcement in October 2017 of its intentions to open 100 Australian stores, French sporting goods retailer Decathlon have officially opened its first, which is also its flagship, store in Sydney’s Tempe. This marks the arrival of a disruptive force within the sporting goods retail sector, with the company attracting substantial consumer demand, generating […]

Retail Asia20/11/2017
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French sports equipment retailer Decathlon Indonesia has opened its first store, along Alam Sutera Boulevard in Tangerang City. Offering 2000sqm of retail space and 500sqm of community playground, it is the nation’s largest sports store. Before setting up the store, Decathlon Indonesia opened an e-commerce site. “In the next 10 years the local content in […]

Retail Asia08/08/2017
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3min0
French sports supplies retailer Decathlon has opened its first physical store in Hong Kong. Located in Grand Plaza, Mong Kok, the new Decathlon store will provide over 10,000 kinds of products for over 70 sports, including climbing, fitness, running, golf, diving, and skiing. Prior to this, Decathlon already operated businesses in Hong Kong as a manufacturer., but […]

Retail Asia30/06/2017
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Decathlon, one of the world’s largest sporting goods retailers, is taking another step to realizing its tagline—”Making Sports Accessible to the Many”—when it will officially open its first Philippine store in Manila on June 30. Founded in France in 1976, the retail giant currently has more than 1,200 stores and operates in over 30 countries. […]


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