e-sport

Retail Asia04/03/2020

The popularity of sports apparel with Millennial and Gen Z consumers makes partnerships with esports teams a likely emerging trend, according to a new report. The recent Sportcal analysis, Sponsorship in the Apparel Sector, showed that esports apparel deals tripled last year within the industry, citing significant deals made by Adidas and Nike with a […]

Retail Asia09/01/2020

Tumi, the international travel and lifestyle brand, has committed to a seven-figure partnership with One Esports, which will be running events online and an invitational series in Singapore. One Esports is a joint venture between One Championship and Japan’s largest global advertising agency, Dentsu, which launched a live experiential business through oneesports.gg. Oneesports.gg is a […]

Retail Asia11/03/2019

Shortly after it announced the construction of a new Southeast Asia headquarters, Razer has unveiled its new country headquarters in Malaysia which will house over 280 employees. The investment strengthens Malaysia as Razer’s regional center of fintech innovation, e-sports excellence and talent development. Razer aims to position itself as a fintech leader in Malaysia, with one of its initiatives […]

Tag: e-sport

How e-sports apparel will help brands differentiating

Tumi signs major E-sports sponsorship

Razer launches country HQ in Malaysia, looks to groom next gen tech talent