esport

Retail Asia04/03/2020

The popularity of sports apparel with Millennial and Gen Z consumers makes partnerships with esports teams a likely emerging trend, according to a new report. The recent Sportcal analysis, Sponsorship in the Apparel Sector, showed that esports apparel deals tripled last year within the industry, citing significant deals made by Adidas and Nike with a […]

Retail Asia09/01/2020

Tumi, the international travel and lifestyle brand, has committed to a seven-figure partnership with One Esports, which will be running events online and an invitational series in Singapore. One Esports is a joint venture between One Championship and Japan’s largest global advertising agency, Dentsu, which launched a live experiential business through oneesports.gg. Oneesports.gg is a […]

Retail Asia04/04/2019

Athleisure retailer Lululemon’s investment in e-commerce — revamping its website and improving on direct-marketing efforts to draw new customers — has paid off. Lululemon has posted a 46 per cent increase in its online revenue last year, adding that it has reached an e-commerce penetration rate of 26 per cent. The company announced it will […]

Retail Asia11/03/2019

Shortly after it announced the construction of a new Southeast Asia headquarters, Razer has unveiled its new country headquarters in Malaysia which will house over 280 employees. The investment strengthens Malaysia as Razer’s regional center of fintech innovation, e-sports excellence and talent development. Razer aims to position itself as a fintech leader in Malaysia, with one of its initiatives […]

Retail Asia17/10/2018

Mastercard has announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world and one of Hong Kong’s most popular esports. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s world-class sports and entertainment […]

Retail Asia01/12/2017

The booming eSports industry may not yet attract the sponsors and television rights of real life sports, but Chinese e-commerce conglomerate Alibaba believes it is only a matter of time before its bet on competitive video gaming comes up big. Alibaba’s sports arm Alisports was opened in 2015 with the aim of cashing in on […]

Tag: esport

How e-sports apparel will help brands differentiating

Tumi signs major E-sports sponsorship

Lululemon says e-commerce investment pays off

Razer launches country HQ in Malaysia, looks to groom next gen tech talent

Mastercard Signs partnership with League of Legends

Alibaba betting on long-term gain from eSports investment