gamification

Retail Asia16/01/2020

Burberry has launched an online game called Ratberry as part of its 2020 Lunar New Year campaign. The game builds on the popularity of B Bounce, the brand’s first online game launched in October last year. In the new game, Ratberry is the central character in a world inspired by the limited-edition Thomas Burberry Monogram […]

Retail Asia31/05/2018

This year, we have witnessed a surge in the number of luxury brands leveraging gamification to engage with Chinese consumers. From Hermès to Dior, a bevy of major luxury players have jumped on board, launching playful interactive games on their official WeChat accounts. What’s behind the trend? The growing domination of online gaming comes as no surprise when one […]

Retail Asia17/11/2016

Ayondo, a social trading technology developer for the financial services industry, has acquired the TradeHero brand, a Singapore-based trading gamification app. The acquisition for TradeHero’s brand outside of China and the United States, expands ayondo’s footprint in Singapore nearly a year after it announced a partnership with KGI Fraser Securities Pte Ltd to launch KGI Contrax, […]

Retail Asia06/11/2016

Showcasing innovative fintech solutions that leverage artificial intelligence, blockchain technology, gamification and more, the founders of seven startups from Hong Kong and around the world met with hundreds of potential investors at DBS Accelerator Demo Day, the finale of the second DBS Accelerator programme in Hong Kong. Accelerators play a vital role in the Asian […]

Tag: gamification

Burberry launches online game Ratberry before Chinese New Year

How are luxury brands leveraging gamification in China?

Gamified Trading App TradeHero’s Brand Acquired by Ayondo

AI, Gamification and Blockchain at DBS Hong Kong Accelerator