Tag: gen z

Retail Asia14/02/2024
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4min0
Many Gen Z people are struggling to find jobs as businesses scale down operations amid the economic downturn. Ho Chi Minh City has over 300,000 businesses, but none of them were willing to hire Thanh Nga, 25, last year. “I have experience in customer service but was not able to find a job after submitting […]

Retail Asia15/07/2022
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8min0
Over the past decade retailers faced the challenge of managing their own digital transformation, while simultaneously scrambling to serve the needs of a younger and increasingly online-savvy audience – generally accepted as being digitally native. Today, brands are additionally tested to plan and accommodate for the increasing buying power of the emerging 11-24 age group […]

Retail Asia29/01/2019
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12min0
All eyes are on Southeast Asia as the world’s next consumer powerhouse, with its young population and increasing purchasing power. Almost 280 million centennials – those born since 1995, also known as Generation Z, currently call this region home. While the size of this new generation alone makes them attractive prospects for retailers, their distinct […]

Retail Asia03/01/2019
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12min0
An increasing number of young Vietnamese are taking the startup route, willing to take risks and wait for rewards. Pham Khanh Linh seemed to be all set on a rewarding career, finding a job at global financial firm Goldman Sachs after graduating from the Cambridge University. But she quit the job in less than a […]

Retail Asia27/12/2018
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3min0
Each Saigon resident spends $11.5 on average per month on convenient foods and drinks, a consumer research firm says. The product groups most often chosen by consumers are non-alcoholic drinks, nutritional beverages, confectionery and snacks like instant noodles, sausages and pies, according to a study on Saigon consumers’ out-of-home (OOH) spending. The study was recently done […]

Retail Asia11/12/2018
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3min0
Millennials are driving growth in Indonesia’s e-commerce industry as they buy a wide range of items, from clothes and gadgets to phone credit and electricity tokens, from online outlets with increasing frequency, according to a recent report from market research and consulting firm Ipsos Indonesia. The E-Commerce Outlook 2018 report released on Monday looked at the […]

Retail Asia22/10/2018
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4min0
Some brands have embraced digital better than others, as evidenced by their popularity online. According to a new report by Luxe Digital, the top 15 most popular luxury brands online are particularly successful at building online awareness but also at forging deep emotional connections with their audience—particularly young affluent consumers. The ranking provides a good gauge of […]

Retail Asia05/09/2018
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9min0
From a shared workspace in Shoreditch, Threads Styling sells luxury fashion to ultra-wealthy twenty-somethings from around the world the same way they are used to chatting with their friends: via social media messaging platforms like WhatsApp, Snapchat, Instagram and WeChat. A recent Instagram Stories posted by Threads, called “Fresh Fendi Finds,” shows a video of […]

Retail Asia23/01/2017
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4min0
Despite being the first “digitally native” generation, Generation Z – people born from the late 1990s through 2010 – still prefer to shop in bricks-and-mortar stores, according to a new study released IBM and the National Retail Federation. Though this generation grew up not knowing the world before cellular phones, smartphones, and other digital devices, […]


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