Retail Asia12/10/2017
3min0
In a Paris Fashion Week first, a traditional Chinese medicine (TCM) brand, GuangYuYuan Chinese Herbal Medicine, has sponsored a runway show. With a history of nearly 500 years, it is the oldest TCM brand in China. GuangYuYuan board chairman Guo Jiaxue says the brand’s Paris Fashion Week campaign is all about connecting with younger consumers. […]