Retail Asia30/12/2019
5min0
Uber-premium cosmetics brand Helena Rubinstein “is back” in travel retail, launching this week the first of a series of initiatives tapping into the Chinese market in particular. The L’Oreal-owned brand, founded by Rubinstein herself in 1902, launched a three-day experiential pop-up at The Shilla Hotel in Seoul, a stone’s-throw from the giant Shilla Duty Free […]