Hema Fresh

Retail Asia26/07/2019

Alibaba’s grocery-store network Hema Fresh (Hema Xiansheng) is targeting at least 2000 stores across China by 2022. With the current network at 160, expansion of the two-year-old chain is now being ramped up after Alibaba worked to refine the format. According to senior executives of Alibaba, quoted in Chinese news media reports, Hema Fresh will […]

Retail Asia18/01/2018

Hema Fresh is Alibaba’s new retail concept, which combines traditional shopping with a digital experience. The new ‘Daily Fresh’ milk range is now available in Hema’s 14 stores in Shanghai and Suzhou in 750ml bottles, sourced from Fonterra’s farm hub in Hebei province. The product has product labels to match each day of the week, […]

Retail Asia05/01/2018

Alibaba Group Holding Ltd announced on Wednesday the opening of another 30 Hema Xiansheng fresh food supermarkets throughout Beijing this year, as internet giants focus increasingly on the lucrative fresh-food retail sector. The announcement came right before JD’s first fresh food supermarket 7Fresh started its official operation on Thursday, an indication of the increasingly intense […]

Retail Asia23/11/2017

This week’s Alibaba-Sun Art deal is a major step in the development of a new retail landscape in China, write Wai-chan Chan and Jacques Penhirin of Oliver Wyman. This is not a “real estate play” with Alibaba buying 446 grocery stores, but shows how serious Alibaba are in developing the “new retail” model combining the […]

Retail Asia20/07/2017

Hema supermarket is what you get when you imagine a seamless blend of the online and offline shopping experience, Alibaba Group CEO Daniel Zhang said Monday. Zhang toured one of the 10 neighborhood stores in Shanghai with Executive Chairman Jack Ma last week and held up the fresh-food focused Hema as an example of the “New […]

Tag: Hema Fresh

Hema Fresh eyes 2000 stores by 2022

Fonterra launches new milk product with Hema Fresh

Alibaba opening more fresh food stores

Another Alibaba major step in China retail

Hema supermarket offers new retail experience