Tag: IAB

Retail Asia01/03/2019
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28min0
A number of factors have contributed to make Asia a mobile first region. Affordable smartphones and an emerging middle class, coupled with increased network speeds and relative decreases in mobile data costs have lead to a situation where mobile is the internet, as more than 90% of Southeast Asia’s internet users are on smartphones, revealed […]

Retail Asia16/11/2016
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7min0
While digital commerce is strong in the world’s two largest economies, Chinese shoppers use smartphones and tablets more than shoppers in the US. This is shown in a new study from IAB (Interactive Advertising Bureau) and IAB China, Understanding Digital Commerce in the US and China. Conducted by consulting firm Hypothesis Group, the research shows […]


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