Tag: iBeacon

Retail Asia19/03/2016
ibeacon.jpg
3min
Nattakit Tangpoonsinthana, executive vice president of marketing, said yesterday that while urbanisation has driven the retail industry in recent years with the growth of shopping malls in the provinces, the new retail landscape is being reshaped by the Millennials and Generation Z shoppers. Millennials are people aged about 21-30 and Gen Z are 15-20. Although […]

Retail Asia09/06/2015
epiCentre1.jpg
7min
In Singapore, location-based marketing is still largely a fringe activity, adopted mostly by marketers who are tech-savvy and risk-takers. Marketing spoke to one such risk-taker: Danielle Siauw, manager (CRM, m&e-commerce, new media) at Apple Premium Reseller EpiCentre. EpiCentre recently invested in Apple’s iBeacon technology. The iBeacon is a device that sends Bluetooth signals detectable by iOS software, […]


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