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Tag: Influencer

Retail Asia14/08/2020
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General

South Korean KOLs banned from promoting products without full information

2min0
South Korea will ban social-media influencers – KOLs – from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, government officials have announced. The move comes amid controversy over some famous social-media influencers’ involvement in the shady practice called “backdoor online advertising.” The Fair Trade Commission […]
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Retail Asia22/01/2019
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General

Era when eggs taking over Instagram

7min0
Eleven days ago, the anonymous Instagram account world_record_egg posted its first image, what appears to be a simple stock photo of a brown egg. “Let’s set a world record together and get the most liked post on Instagram,” the caption read. The photo has now reached that goal, with over 42 million likes as of […]
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Retail Asia21/01/2019
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Uncategorized

How to be a successful KOL in China?

7min0
Why luxury brands willing to expand in China seems to never get enough of  so-called KOLs (key opinion leaders) Tao Liang, nickname “Mr bags”, is a graduate of the University of Southern California and Columbia University. Although he is only 26-year-old, he has already become one of the most successful digital influencers in China, in […]
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Retail Asia18/01/2019
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Fashion

LVMH invests into Gabriela Hearst

2min0
LVMH Luxury Ventures, an investment arm of the multinational conglomerate, has taken a minority stake in New York-based luxury label Gabriela Hearst. The terms of the deal were not disclosed, although LVMH Luxury Ventures typically invests between €2 and €15 million. Hearst, who ran contemporary-priced label Candela for more than a decade before launching her upscale […]
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Retail Asia16/01/2019
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Electronics

DJI Introduces A Smart Remote Controller With Built-In Display at CES 2019

3min0
DJI, the world’s leader in civilian drones and aerial imaging technology, continues its tradition of making aerial technology accessible to everyone by introducing a powerful new remote controller for its drones at CES 2019. The Smart Controller features an ultra-bright display screen and controls optimized for DJI drones, allowing pilots to fly the newest drones […]
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Retail Asia07/12/2018
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Fashion

Heron Preston makes debut in Hong Kong

2min0
U.S. brand Heron Preston which, as Vogue defines it, finds the interface of luxury and streetwear has arrived in Hong Kong. The New York-based designer announced on Instagram that his Hong Kong debut also served as Heron Preston’s first-ever storefront anywhere. “I can’t believe I started hand printing t-shirts in San Francisco and now I’m here. I […]
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Retail Asia07/12/2018
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Fashion

Chanel to stop using exotic skin in its collection

2min0
Ahead of its pre-fall 2019 Métiers d’Art show in New York’s Metropolitan Museum of Art, Chanel has said it will “no longer use exotic skins in [its] future creations”. The exotic skins in question include crocodile, lizard, snake, stingray and fur, of which Chanel uses very little. The decision is down to the fact it is becoming […]
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Retail Asia06/12/2018
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Fashion

India Ancestry opens first store in Kolkata

3min0
The newest brand from Future Style Lab, Ancestry, which launched its maiden store in the capital city in May, has recently opened its first store in Kolkata, South City Mall. The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has earned many accolades in India’s fashion circles already and seems all geared up […]
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Retail Asia28/11/2018
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Fashion

Cover Story to launch accessories line soon

7min0
Kishore Biyani-led Future Retail launched fast fashion brand Cover Story almost two-and-half years back with an aim to take international brands like Zara and H&M head on. The company then proceeded to set up a design house based out of London to develop cutting edge fast fashion. This design house was dubbed Future Style Lab, a wholly-owned subsidiary […]
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Retail Asia28/11/2018
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E-Tailing

Uniqlo online Hong Kong launches soon

1min0
Uniqlo Hong Kong will launch its online store on December 4. A spokesperson for the company said the online platform for Hong Kong and Macau is a fitting solution considering rising rentals and limited space for retailers in Hong Kong, along with the strengthening popularity of e-commerce in the region. The brand has operated an […]
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Retail Asia27/11/2018
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Fashion

FILA India collaborates with Streetwear Label Norblack Norwhite

3min0
The Italian sports-fashion brand Fila has announced its first ever Heritage collaboration with indie streetwear brand Norblack Norwhite which are now available in its stores. FILA India’s partnership with Norblack Norwhite pays homage to a heritage of textiles from Italy and to the age-old traditions of Indian textile makers, debuting with this India-only exclusive collaboration. Fila India’s Creative Director, Abdon Lepcha worked closely with NBNW for […]
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Retail Asia27/11/2018
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Fashion

Catwalk to be presented in Dear So Cute China store

2min0
Design firm Lukstudio has created a theatrical-style shop and cafe as a promotional and retail space for fashion platform Dear So Cute in Chinese Haining. Inspired by South Korean cafe/fashion trends, the design is intended to communicate the brand’s values and showcase products to younger consumers. The store layout features a backstage rigging system to […]
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Retail Asia20/11/2018
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Fashion

Why you should adopt more diverse influencers?

14min0
Diversity, or lack thereof, is at the forefront of fashion industry discussions, with runways and advertising campaigns constantly—and rightly—scrutinised. Less has been said about diversity among prominent influencers, the new drivers of sales who are celebrated for their authenticity and ability to connect with customers. Thin, light-skinned women aren’t the only clothing shoppers, so why […]
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Retail Asia20/11/2018
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General

“Falling Stars Challenge” has striked Asia

3min0
The Falling Stars Challenge, a meme that has rocketed through Asia, features people posing as if they’ve fallen out of their luxury cars, with the luxury contents of their luxury bags spilling out on the pavement for all to see. The expensive goods are meticulously arranged so followers can admire the makeup, jewelry, shoes and other […]
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Retail Asia14/11/2018
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Fashion

Kylie to expand her makeup line

1min0
Reality TV star Kylie Jenner has announced she is expanding her cosmetic line from online to in-stores. After launching her own makeup line in November 2015 and with the company nearly three years old, Kylie’s products can be purchased from all Ulta Beauty stores around the US. “So I’m going to be starting of with just my best lip kits […]
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Retail Asia08/11/2018
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Research

Post-Instagram age : What’s next?

35min0
Oscar de la Renta was early to Twitter, early to Tumblr and, yes, early to Instagram. So in July 2013, when the American fashion house debuted its fall advertising campaign via the app, the industry was hardly surprised. It was a little thing. An experiment. After all, the Norman Jean Roy-shot images would still run in […]
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