Ksubaka

Retail Asia22/07/2017

As part of its ‘Pasta Loves Sauce’ initiative Barilla, Italy’s #1 selling pasta, wanted to extend its brand campaign to in-store shoppers across Singapore to demonstrate the versatility of its pasta and sauces, bring the brand to life in a fun and engaging way and ultimately encouraging sales. Teaming with Ksubaka and its network of 280 playSpots […]

Retail Asia19/12/2016

Ksubaka today revealed the results of the world’s largest hands-on experiential product launch for Milka chocolate brand. In just one month more than 12.4 million consumers had a physical interaction with Milka, learning about the product, its ethos and forming an emotional connection. As part of its launch Mondelez China appointed Ksubaka to devise, create and execute a campaign that would get […]

Retail Asia06/09/2016

Ksubaka today announced that it has broken through the 5,000 barrier of installed playSpots across China. Ksubaka has the fastest growing direct-to-consumer media network in China with over 10 million shoppers engaging with the network each month. Importantly for brands, each shopper is engaged with a bespoke interactive experience for over one minute. Ksubaka’s media […]

Retail Asia07/07/2016

Ksubaka today announced that it has successfully delivered an interactive in-store engagement campaign in CRV, WuMart and MerryMart retail stores in China for Friso Gold. The objectives: The campaign objectives were to attract in-store shoppers to a Friso Gold interactive experience and communicate to mums that Friso helps prevent heat and constipation in babies because the […]

Tag: Ksubaka

Ksubaka’s interactive ‘Pasta Loves Sauce’ campaign engages consumers

The world’s largest ‘hands-on’ interactive product launch

Ksubaka’s media network surpasses 5,000 playSpots installed across China

Ksubaka’s PlaySpots Deliver Friso Gold Engagement Campaign