L Brands

Retail Asia04/09/2019

As usual, the latest results from L Brands show a tale of two companies: Bath & Body Works put in a blistering performance of 8 per cent comparable growth, while Victoria’s Secret posted a highly negative drop of 6 per cent in comparable terms. Combined, this pushed total comparable sales for the group down by […]

Retail Asia01/03/2019

L Brands, the parent of Victoria’s Secret, saw its share price fall 8 per cent after releasing disappointing results and halving its dividend payout. The US-headquartered company is struggling to arrest declining revenue in its flagship lingerie network, where same-store sales fell 8 per cent in January, contributing to a 1 per cent drop in […]

Retail Asia19/12/2018

US retailer L Brands has agreed to transfer full ownership and operations of its Canadian-headquartered La Senza lingerie brand to a Regent LP affiliate. Upon completion, the private equity investor will assume La Senza’s debts and all future considerations for the brand. The deal is part of L Brands’ efforts to focus on its core […]

Retail Asia21/11/2018

Lingerie brand Victoria’s Secret needs to reinvent itself, says retail analyst Neil Saunders, commenting in the wake of a US$42.8 million loss by its parent L Brands. “The brand is simply not connecting and resonating with consumers in the way that it once did. Its overt sexuality, its focus on airbrushed glamour, and its dark-and-moody […]

Retail Asia15/11/2018

Following the backlash on social media, the chief marketing officer of L Brands, parent company of Victoria’s Secret and Bath & Body Works, has posted an apology on Twitter for comments he made about transgender models. Ed Razek, L Brands’s CMO, released a statement on Twitter clarifying a comment he made in an interview with […]

Retail Asia19/09/2018

L Brands is to close down its 123-year-old luxury womens fashion brand Henri Bendel. “We are committed to improving performance in the business and increasing shareholder value,” said L Brands CEO and chairman Leslie Wexner. “As part of that effort, we have decided to stop operating Henri Bendel to improve company profitability and focus on […]

Retail Asia29/08/2018

L Brands, parent of Victoria’s Secret, Pink, La Senza and Bath & Body Works, has reported a drop in sales and earnings for the second quarter. Teen-focused diffusion-brand Pink, now a US$3 billion business which achieved $12 billion in sales last year, is suffering from decline in its core US market, where it seems exposed […]

Retail Asia10/01/2018

L Brands, which owns the Victoria’s Secret, Pink and Bath & Body Works brands, has reported positive comparable and net sales for December. However, Victoria’s Secret sales failed to pick up during the holiday season. Net sales reached US$2.5 billion for the five weeks ended December 30, up 3 per cent compared to the same […]

Retail Asia20/01/2017

Lingerie giant Victoria’s Secret, famed for its racy bras and thongs, has pledged to trace the sources of its wood-based fabrics, joining the ranks of fashion companies addressing human rights and deforestation, its parent company said. In a new policy statement, parent company L Brands said it aimed to eliminate sources of wood pulp, used […]

Retail Asia07/11/2016

L Brands, the parent of Victoria’s Secret, now considers China its most important global market. Executives said this week they expect that in as few as five years China, Western Europe and the Middle East will each account for US$1 billion in annual sales. That would put the Victoria’s Secret China operation on a par […]

Retail Asia26/05/2016

The Victoria’s Secret Beauty & Accessory (VSBA) retail outlets in question are all situated within malls or airports across China, and sell a selection of the brand’s beauty products and accessories. Until now, they have been owned and operated by a domestic franchise partner within the country, but the move by L Brands to take […]

Retail Asia25/05/2016

Victoria’s Secret parent L-Brands has kicked off its new fiscal year with a reasonable set of numbers. However there is a distinct softness to the total growth rate which is significantly down on the last quarter even against a fairly reasonable prior year comparative. Same store sales growth has also halved since the end of […]

Tag: L Brands

Bath & Body Works delivers big sales numbers for L Brands

Victoria’s Secret parent to close stores as sales stagnate

L Brands sells La Senza lingerie business

L Brands loss revealed, Victoria’s Secret faces challenge

Victoria’s Secret apologises for ‘insensitive’ transgender model comment

US fashion label Henri Bendel to close after 123 years in business

L Brands slides as sales slumps for Pink lingerie

L Brands hit by sagging Victoria’s Secret sales

Lingerie Maker Victoria’s Secret Looks to Uncover Supply Chain Issues in Indonesia

Victoria’s Secret China unit eyes $1bn sales

Victoria’s Secret China beauty shops bought back from franchise

Slow growth for Victoria’s Secret parent