Tag: Lancôme

Retail Asia02/01/2020
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Luxury beauty brand Lancome has launched a pop-up store at the Sanya International Duty Free Shopping Complex in Hainan, China. Following earlier VIP events in Beijing and Seoul, the Gold Power pop-up, which also marked the first Lancome x CDFG collaboration with the brand’s premium Absolue franchise, extended a luxurious experience to Sanya travellers while […]

Retail Asia13/12/2019
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The French luxury beauty brand Lancome has launched its first flagship store on the prestigious Champs-Elysees in the heart of Paris. The new Lancome flagship store occupies a 300sqm area and spans two floors. From the entrance, Lancome’s customers will experience exhibition space called Joy Of Now which features a triple-height ceiling and decorated with […]

Retail Asia05/03/2019
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Lancome’s fantasy wonderland pop‑up at Bangkok King Power Rangnam, featuring the brand’s first ever interactive LED projection, will come to a close on March 10. The Chinese New Year Lancome pop-up was launched on February 4 following the success of Lancome’s festivities at King Power Rangnam the previous year. In keeping with the brand’s stated […]

Retail Asia13/02/2019
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L’Oreal Asia Pacific sales soared by a staggering 24.1 per cent on a like-for-like basis last year. Asia was the beauty behemoth’s fastest-growing market with all divisions of the business winning market share from rivals in the region. “The dynamism of Chinese consumers, combined with the good performance of premium brands and rapid growth in […]

Retail Asia07/01/2019
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Lancome is set to launch its first exclusive pop-up store at Pavilion Kuala Lumpur. The Lancome pop-up store will open from January 7 until February 15 in celebration of the Chinese New Year and be promoted via a “Wish Big” campaign offering limited edition beauty products alongside other prizes, including a grand prize trip to […]

Retail Asia21/12/2018
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With over 170 beauty awards to its name, Mainland China’s leading beauty brand, Lancôme, celebrated its top selling serum, Advanced Génifique, by launching a multi-sensorial pop-up at China Duty Free Group’s (CDFG) Sanya International Duty Free Shopping Complex at Haitang Bay. Renowned actress and LANCÔME local ambassador for China, Zhou Dongyu, actors, Zhai TianLin and […]

Retail Asia01/11/2018
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L’Oreal sales in Asia Pacific soared 25.8 per cent on a like-for-like basis in the latest quarter – making it the French-headquartered company’s strongest international market. Sales in the region hit €1.794 billion in the quarter and €5.342 billion year to date, an increase of 23.3 per cent. “This acceleration in growth is boosted by […]

Retail Asia22/08/2018
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DFS stores in 16 international cities – including Hong Kong and Macau – will be featuring Meitu Magic Mirrors for the next year. The connected device allows customers to see their desired makeup style applied directly to their face, just as if they were standing in front of a mirror. An AI algorithm is used […]

Retail Asia08/08/2018
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Cosmetics brand Lancome has taken over a high-profile retail space in Seoul’s Shinsegae Duty Free store. The 360-degree panoramic LED screen above the signature Shinsegae carousel, facade and surrounding features were fully branded to showcase new products, creating a multi-sensorial concept space intended to immerse guests and consumers in the brand’s “Makeup Is My Power” […]

Retail Asia06/03/2018
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Lancôme has unveiled its first travel retail pop-up in Asia Pacific, complete with an AR feature. The activation at the newly-refurbished King Power Rangnam is to mark the Year of the Dog for the luxury beauty brand. The scheme invovles a red facade, pup-up store, light shows and live performances. Lancôme Travel Retail Asia Pacific has looked to […]

Retail Asia04/01/2018
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LANCÔME Travel Retail Asia Pacific, leading French luxury beauty brand, held a monumental finale celebration of its ‘Declaring Happiness’ campaign with the launch of an unforgettable Holiday Wonders pop-up concept at Hong Kong International Airport (HKIA) on 14 December 2017. Rounding off the celebrations with a festive flourish, LANCÔME brought a little piece of Paris to the heart of […]

Retail Asia15/12/2017
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On 24 November 2017, LANCÔME Travel Retail Asia Pacific, leading French luxury beauty brand, unveiled the brand’s latest 2020 retail concept at its newly revamped No.1 Point-of-sale (POS) at Haitang Bay, China. The latest in line to celebrate the brand’s ‘Declaring Happiness’ global campaign across Asia, the grand opening event was graced by international celebrity […]

Retail Asia12/12/2017
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An idol group “Seventeen” was  recently selected as a cosmetic model for another brand. The cosmetic brand ‘TheSaem’ said it has chosen the idol “Seventeen” as a new global eco-star. Seventeen will be working on a variety of product lines including the Global Eco Brand Identity as well as the Skincare Urban Eco Series. Official […]

Retail Asia02/11/2017
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Lancome Travel Retail Asia Pacific has launched a “Declaring Happiness” campaign aimed at strengthening its digital presence, with a focus on Hong Kong, Singapore, China and Korea. Celebrities and beauty opinion leaders are involved in the French luxury beauty brand’s  promotion, which converges offline and online retail experiences with the hope of engaging consumers. An […]

Retail Asia12/10/2017
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French luxury beauty brand Lancome Travel Retail has opened a Holiday Wonders pop-up store at Singapore’s Changi Airport. In partnership with The Shilla Duty Free and Changi Airport Group, it is at the Terminal 3 Departure Transit Hall (Central) until November 10. The first of its kind at the airport and a first for the […]

Retail Asia24/03/2017
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5min0
Both beauty and luxury fashion brands in China have been utilizing WeChat—Chinese consumers’ all-in-one mobile app—to promote brand awareness and interact with their audiences. A new finding on audience engagement with beauty brands on WeChat in 2016 challenges the traditional role of the app as a content-producing platform. The emerging trend seems to suggest that […]


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