Retail Asia30/09/2019
6min0
Chinese state-owned retailer Lianhua Supermarkets has undergone a complete brand refresh, after 28 years of trading. The new look, including a refreshed logo and instore signage and design, is being rolled out across the retailer’s 42 stores in China including Shanghai, Hangzhou, Anhui, Guangxi, and Henan. Like many traditional Chinese retail brands, Lianhua’s efforts to […]