Line Friends

Retail Asia19/04/2019

Photo-LINE-FRIENDS-releases-the-first-official-episode-of-the-BT21-UNIVERSE-series.jpg

LINE FRIENDS, one of the world’s fastest growing global character brands, released the first official episode of ‘BT21 UNIVERSE’ through its official social media channels on April 4. The video immediately went viral among millennials from all around the world, recording over 1 million views less than a day and ranking #3 most watched video […]

Retail Asia10/01/2019

The world’s first Bite & Bite with Line Friends cafe has opened at Hong Kong International Airport. Operated by food and beverage company SSP Hong Kong, the cafe is located on level 7 near gate 201. The cafe combines original Line Friends characters with a variety of dishes ranging from breakfasts through to snacks and […]

Retail Asia09/08/2018

Line Friends, the character merchandising unit of Japan-based mobile messenger Line, announced that it has opened its first pop-up store in Hollywood, Los Angeles. Over 1,500 people lined up outside the new Line Friends’ pop-up store in Hollywood, Los Angeles, on the morning of 27 July, waiting for the doors to open for the first […]

Retail Asia08/08/2018

Shenzhen-headquartered tech firm DJI has released of a Line Friends drone, its first character-branded device. The move is expected to be a step towards making the technology more accessible to a wider audience. The miniature camera drone depicts the popular character Brown, and is small enough to lift off from the palm, with a photo-taking […]

Retail Asia25/07/2018

American footwear brand Converse has collaborated with South Korean character brand Line Friends’ for Converse x BT21 sneaker collection. The Converse x BT21 sneakers will be available for purchase this Friday at Converse and Line Friends stores only in China, Hong Kong, South Korea, and Taiwan. The collaboration offers a limited-edition line of Chuck Taylor […]

Retail Asia14/12/2017

A Line Friends pop-up will open at luxury speciality store BoonTheShop in Seoul on Saturday. Running until January 14, the Korean character brand’s outlet will introduce its latest merchandise, BT21. The range includes dolls, cushions, fashion items, limited-edition postcards, posters and bag charms – all based on a set of characters created by K-pop boyband […]

Retail Asia16/03/2017

Line Friends will become the first Asian character brand to open a large-scale official store in the US. Its store in New York City’s Times Square, opening in July, also marks the one-year anniversary of Line listing on the New York Stock Exchange. Line Friends has opened stores in 11 other countries and regions including […]

Tag: Line Friends

LINE FRIENDS releases the first official episode ofthe BT21 UNIVERSE series

Bite & Bite with Line Friends cafe opens

Line Friends opens pop-up character store in Hollywood

DJI x LINE launches character-branded drone

BTS and Converse team up for BT21 sneakers

Line Friends to open Pop-Up stores in Seoul City

Line Friends says Hello to the US