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Retail Asia15/05/2023

It was December 2018 when the last Victoria’s Secret Fashion Show aired on CBS. A year earlier, the show garnered a billion viewers worldwide, but its size and success had blinkered the company to both the cultural shifts being brought about by a born-online generation that demanded to see itself reflected in advertising and the upstart […]

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Retail Asia15/11/2022

At first glance, lingerie brand 6IXTY8IGHT’s retail store will draw you in with its pink facade, serving as a visual anchor. Its neonlight signages, with quirky quotes would make you want to whip out your phone for a quick snap; these are just the little details that will attract millennials. 6IXTY8IGHT was actually founded 2002 […]

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Retail Asia09/11/2022

Lingerie is a category that has been faring well during the pandemic as more women are forced to stay home. In line with this, Hong Kong-based lingerie retailer 6ixty8ight has announced expansion of its e-commerce operations to other Asian countries after it forayed into the Japanese market in June this year. The customers in Thailand […]

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Retail Asia22/06/2022

Platinum Equity announced today the signing of a definitive agreement to acquire a controlling stake in international fashion lingerie and swimwear company Hop Lun from company founder Erik Ryd. Financial terms were not disclosed. Founded by Mr. Ryd in 1992 and headquartered in Hong Kong, Hop Lun is one of the world’s largest designers and manufacturers of […]

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Retail Asia27/01/2022

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In a statement, Victoria’s Secret CEO Martin Waters called Regina Miracle “a valued merchandise supplier partner for more than twenty years.” The brand is maintaining control of its business in China, but has turned to a local, known player to run it, and that makes sense, according to Jane Hali, chief executive at Jane Hali & […]

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Retail Asia17/08/2021

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Victoria’s Secret is expanding its online presence in China with the launch of a flagship store on JD, the e-commerce platform. A representative from JD’s underwear business said the collaboration of the two companies not only expands JD’s cooperation with international fashion brands, but also provides additional choices for JD’s customers pursuing high-quality products. The […]

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Retail Asia01/07/2021

PLBY Group is to buy racy Australian luxury lingerie brand Honey Birdette for approximately US$333 million. PLBY Group CEO Ben Kohn said he is “thrilled by the brand’s potential to become a multi-million-dollar luxury lifestyle franchise”. “Our plan is two-fold: to leverage PLBY Group and the Playboy brand’s global operations to accelerate Honey Birdette’s expansion […]

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Retail Asia29/03/2021

VICTORIA’S Secret owner L Brands raised its current-quarter profit forecast for the second time this month as customers use stimulus checks to buy everything from scented candles to lingerie, sending its shares to a three-year high. The company on Friday also cited the unusual shifts in spending patterns and relaxation of COVID-19 restrictions for the upbeat […]

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Retail Asia24/03/2021

A 52-year-old Indian lingerie model is pushing e-commerce firms to hire older women for their advertising campaigns, challenging what she says are the ageist norms practiced by many companies. Geeta J, a former teacher who took to modeling when she turned 50, says she wants innerwear companies in India to be more inclusive and avoid […]

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Retail Asia12/02/2021

The Italian luxury lingerie label has opened their latest boutique at Lee Gardens in Causeway Bay, Hong Kong. Occupying an area of 710sq ft, the new store adorns La Perla’s usual elegant design and reflects the ‘brand’s unique aesthetic philosophy, merging distinctive Italian opulence and exquisite craftsmanship.’ The leading luxury brand combines rich Italian artisanal […]

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Retail Asia09/02/2021

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Martin Waters, who currently leads the troubled brand’s lingerie division, has been promoted to CEO of business as a whole. He will take over from L Brand CFO Stuart Burgdoerfer who has served as interim chief executive at Victoria’s Secret for the past nine months. Burgdoerfer will retire this summer, the retailer announced Thursday, February […]

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Retail Asia28/08/2020

Lingerie chain 6ixty8ight is expanding its e-commerce network into Thailand and the Philippines, less than two months after it launched in Japan. “With an increasing proportion of customers who prefer to shop online, 6ixty8ight puts e-commerce business as the top business priority,” the company said in a statement. The Hong Kong-headquartered brand said it uses online […]

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Retail Asia20/07/2020

British multinational clothing retailer Next has been selected as the intended UK franchise partner for Victoria’s Secret by the brand’s administrators. A Next partnership would give Victoria’s Secret UK access to a sophisticated digital and delivery capacity and the chance to partner with Next’s property team to bolster expansion within the territory. The deal is […]

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Retail Asia26/06/2020

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The high-profile Victoria’s Secret Hong Kong flagship store has been closed suddenly. According to multiple reports, employees were all laid off last night (June 24) on the even of Hong Kong’s public holiday. Signs were placed on the store’s entrance announcing the closure and telling customers they could continue to shop online. People visiting the […]

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Retail Asia23/06/2020

Hong Kong lingerie brand 6ixty8ight marks its Japanese debut tomorrow by launching an e-commerce store. The 6ixty8ight Japan online store will be used to build brand awareness in the market before the first physical stores open later this year. “The brand’s expansion strategy has been highly focused on e-commerce since the last quarter of 2019, […]

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Retail Asia09/06/2020

The Victoria’s Secret UK business has been placed in administration – and it is not just a victim of the Covid-19 crisis, says one analyst. Echoing concerns expressed in the brand’s US home market, Sofie Willmott, lead retail analyst at GlobalData, said Victoria’s Secret has lost its appeal to its target demographic. “Despite being a […]

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Retail Asia25/05/2020

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The future of the Victoria’s Secret China business is under review as the lingerie retailer moves to permanently close 250 more US stores in a bid to right size and restore profits. Parent L Brands revealed a 37-per-cent slump in first-quarter sales to US$1.65 billion, with revenue from Victoria’s secret down 45.6 percent, in part […]

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Retail Asia07/05/2020

The ongoing saga of Victoria’s Secret’s survival took another significant turn overnight as parent L Brands confirmed the deal with private-equity company Sycamore Partners was canceled and it now plans to spin the business off. The two companies have announced a “mutual termination” of the deal – itself a twist after L Brands last month […]

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Retail Asia27/04/2020

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Sycamore Partners’ rescue plan for troubled lingerie retailer L Brands is all but off with the two companies headed to court after the private-equity company unilaterally canceled the bid. Sycamore agreed to pay US$525 million for a 55 percent stake in L Brands, the parent of Victoria’s Secret, back in February in a deal most […]

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Retail Asia05/03/2020

British lingerie brand Janet Reger has signed a new global licensing deal with Hong Kong’s Hop Lun, one of the world’s largest lingerie and swimwear designers and producers. A newly launched diffusion line ‘Janet Reger Rouge’ is the first move by the 50-year-old brand Janet Reger to democratize its lingerie offer on a global scale. […]

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